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Detail Article

Jurnal Jejaring Administrasi Publik

ISSN 2086-3101

Vol. 9 / No. 1 / Published : 2017-01

TOC : 3, and page :1028 - 1045

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Original Article :

Analisis kebijakan media luar ruang pada aras lokal: kasus surabaya

Author :

  1. Rendy Pahrun Wadipalapa*1
  1. Dosen Fakultas Ilmu Sosial dan Ilmu Politik

Abstract :

Abstract  Outdoor media communication policy was developed problematically, in terms of design plans, authority of the actors that make up , and the substance of regulation itself. Surabaya’s case can be used as an ideal example based on two things. Firstly, the Mayor Regulation (Perwali) of Surabaya—numbers 56 and 57 in 2010 on billboards—finally bring the threat of impeachment in Surabaya Mayor as the executive. This is the first time in Indonesia, when communication policy’s controversy can deliver an impeachment action. Secondly, the outdoor media policy sued because it is considered a defect in the formulation. These two things can be drawn in two research questions, how the preparation and formulation of Regulation Mayor (Perwali) Surabaya No. 56 of 2010 and Perwali No. 57 of 2010, as well as how the dynamics of the policy process in that formulation? Through the case study method , this research seeks to elaborate the dynamics of policy formulation and legislation billboards in Surabaya. The results of this study demonstrate the gap between the ideal of Perwali’s design and its practical reality. Perwali 56 and 57 also leads directly to the economic targets of PAD Surabaya, which at the same time show the political and economic power-realtion. There is needed communication policies—in the form of local regulations—that can provide clarity and fair authority position between the executive and the legislative. In addition, it is also important to consider the aesthetic-ethical aspects of outdoor media and  re-design outdoor media policy model which has the perspective of public space communication that does not put forward a mere economic outcomes, but also the public interest.

Keyword :

outdoor media, Perwali 56 and 57 in Surabaya, political economy,


References :

  1. Aragonès, Enriqueta., Sánchez., Santiago, (2004). A Model Of Participatory Democracy:Understanding The Case Of Porto Alegre September PAC Project. 1 : European Commission


   


Archive Article

Cover Media Content

Volume : 9 / No. : 1 / Pub. : 2017-01
  1. Obyektivitas proses uji kelayakan lingkungan dalam pemberian izin lingkungan
  2. Extra role behaviour: peningkatan performance pelayanan pada puskesmas balongsari kota surabaya
  3. Analisis kebijakan media luar ruang pada aras lokal: kasus surabaya
  4. Desentralisasi dan kemiskinan
  5. Idealisasi kepemimpinan kepala desa dalam implementasi undang-undang desa
  6. Cover jap vol 9 no 1 jan-juni 2017