Administrasi dan Kebijakan Kesehatan
ISSN 1412-8853
Vol. 10 / No. 2 / Published : 2012-05
Order : 5, and page :87 - 91
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Original Article :
Analysis of the use of labor service at maternal and children’s care in st. vincentius a paulo catholic hospital surabaya based on five stage buying decision process theory and the path type model
Author :
- Agung Kurniawan Saputra*1
- Mahasiswa Fakultas Kesehatan Masyarakat
Abstract :
ABSTRACT Scope of labor standards in Maternal and Children’s Care Department (BKIA) was 98% of all pregnant women who did the Antenatal Care (ANC) in BKIA, but there is difference between ANC visits by pregnant mother’s delivery occurred. This was an observational analytic study. The purpose of this study was to analyze the cause factors of the high number of ANC which are not labor in the BKIA based on the PATH Type Model Analysis and Five-Stage Buying Decision Process as a basis to formulate marketing techniques recommendations. The Five Stage Buying Decision result was a mother did not passed through a problem recognition stage, passed through the stages of information search and evaluation of alternatives, little experience of intervention in purchase intention stage and post-purchase behavior stage had a negative effect on BKIA RKZ Surabaya. This study recommended simple manner to know ANC’s mother types and predict the possible decision of the labor. Marketing Techniques recommendations for BKIA are establish and strengthen the bonds against the ANC mother continuously, Keeping the intensity of the relationship to the mother after childbirth, Provide information on a wide variety of labor and support facilities. Keywords: The Five Stage Buying Decision Process, The PATH Type Model, antenatal care, labor, marketing technique
Keyword :
The Five Stage Buying Decision Process, The PATH Type Model, antenatal care, labor, marketing technique,
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