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Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 9 / No. 3 / Published : 2011-09

TOC : 10, and page :193 - 199

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Original Article :

Hospital positioning based on internal external matrix

Author :

  1. Lucia Endarwati*1
  1. RSUD Kabupaten Kediri

Abstract :

The Kediri Regency Pare General Hospital, is developing and is currently a Non-Educational B-Type Hospital with 215 beds. Analysis on internal- and external-factors is currently not incorporated in the formulation of the hospital’s development-plan. The objective is to identify and understand the strategic-position of the Kediri Regency Pare General Hospital grounded on an analysis on internal- and external-factors to formulate a strategic-plan recommendation appropriate for the strategic-position of the Kediri Regency Pare General Hospital. This is a Cross-Sectional Descriptive-Observation conducted at the Kediri Regency Pare General Hospital between April and June of 2010. All management-level personnel at the Kediri Regency Pare General Hospital comprise the sample. The Internal-External Matrix is utilized to identify the strategic-position of the Kediri Regency Pare General Hospital. A focus group consisting of and interviews with the management of the Kediri Regency Pare General Hospital are utilized to identify the Critical Success-Factors pertaining to the internal- and external-environment of the Kediri Regency Pare General Hospital. Analysis utilizing the Internal-External Matrix reveal the Kediri Regency Pare General Hospital is positioned within the 5th-quadrant where the appropriate strategy is to hold and maintain. Market penetration and products-development are the suggested strategies.

Keyword :

Internal-External Matrix, Hold and Maintain Strategy, Products-Development,


References :

  1. David, F.R., (2009). Manajemen Strategis; Konsep Edisi 12. Jakarta : Salemba Empat


   


Archive Article

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Volume : 9 / No. : 3 / Pub. : 2011-05
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  2. Readiness analysis as a general hospital type c
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  6. Dominant factors which influence employees intention towards change based on planned of behavior
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  9. Patient safety development program based on individual awareness and commitment
  10. Hospital positioning based on internal external matrix