Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 9 / No. 2 / Published : 2011-05

Order : 8, and page :122 - 130

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Original Article :

Recommendations to increase pap test screening utilization of patient who had mammography screening

Author :

  1. Sutjiati*1
  1. Rumah Sakit Onkologi Surabaya

Abstract :

The issue of this research is the increase of patients having  mammography examination was not followed by the increase of Pap test among those who have married. The objective of this research was to design recommendations to increase Pap test screening utilization of patient who had mammography screening in Surabaya Oncology Hospital. Model which can be utilized to analyze the utilization of Pap test screening are internal marketing model and customer behaviour. This was an analytic research conducted cross-sectionally in January-April 2010. The data collection-technique was questionnaire. The study populations were hospital employee directly involved in mammography screening and married patients underwent mammography screening with hysterectomized women excluded. The research result showed ignorance to hospital cross selling and  gain sharing policy among the physicians, limited product knowledge of the physicians about Pap test services , lack of  full involvement of the physicians in  hospital service products promotion , dysatisfaction factor  of the physicians mainly in  communication issue, lack of coordination and integration among units, ignorance of the patients about hospital Pap test service, waiting – time complaint, and lack of information about Pap test. The recommendation were management policy for cross selling activity and physicians, Pap test service promotion, and queue system evaluation.

Keyword :

internal marketing, customer behavior, mammography screening, Pap test screening utilization,

References :

Schiffman, LG and Kanuk, LL,(2004) Consumer Behavior, edisi 8 Singapore : Prentice Hall

Archive Article

Cover Media Content

Volume : 9 / No. : 2 / Pub. : 2011-01
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  3. Unit Cost Calculation Using Activity Based Costing Method As The Basis Of Rationalized Tariff
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  5. Recomendation Of Inside-out Approach On Branding Activity
  6. Planning Of Service Quality Deployment Based On House Of Quality Method
  7. Managing Voice Of The Customer Based On Patient Satisfaction
  8. Recommendations To Increase Pap Test Screening Utilization Of Patient Who Had Mammography Screening
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