Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 11 / No. 2 / Published : 2013-05

Order : 8, and page :88 - 92

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Original Article :

Social for parents of children with cleft lips

Author :

  1. Mahasiswa Pasca Sarjana
  2. Dosen Fakultas Kesehatan Masyarakat

Abstract :

The objective of this study is to arrange recommendation on social advertising for prescreening, screening, surgery,and cleft lips post-surgery for parents of children with cleft lips in Surabaya. This is a descriptive observational study.The sample of this study is thirty-seven parents whose children have undergone a surgery and eleven parents whosechildren have not undergone a surgery. This study analyzes factors of children, parents, social value, existing and expectedsocial advertising, and the effect of advertising with the methods of Attention, Interest, Desire, Action (AIDA) model. Theanalysis of social issues shows positive value about prescreening, screening, and surgery, and negative value in controlphase. The analysis of advertising effect based on AIDA model reveals that the attention has already been good, thereis no interest in the control, whereas for desire, there are still no willingness in screening and control phases. The effectof advertising is that as many as 8.3% parents are not interested in doing screening, 12% do not undergo or have notundergone surgery, and as many as 59.5% do not undergo or have not undergone control after the stitching removal.Recommendation on social advertising of cleft lips in Surabaya area is to use informational approach strategy.

Keyword :

social advertising, cleft lips, prescreening, screening, surgery,

References :

  1. Kotler P & Keller KL., (2006). Marketing Mangement. New Jersey : Pearson Prentice Hall
  2. Kotler P & Lee NR., (2009). Up and Out of Poverty, The Social Marketing Solution. New Jersey : Wharton School Publishing
  3. Klimchuck MR & Krasovec SA., (2006). Desain kemasan Perencanaan Merek Produk yang berhasil Mulai dari Konsep sampai Penjualan. New York : Prentice Hall
  4. Schiffman LG & Kanuk LL., (1997). Consumer Behavior. New York : Pearson Prentice Hall
  5. Tjiptono, F, (1995). Strategi Pemasaran. Yogyakarta : Andi

Archive Article

Cover Media Content

Volume : 11 / No. : 2 / Pub. : 2013-05
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  6. The evaluation of clinical nursing learning’s application about bedside teaching and clinical assigment based on cipp evaluation
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  8. Social for parents of children with cleft lips
  9. Human capital role in the success of organization: the employee is investation