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Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 10 / No. 2 / Published : 2012-05

TOC : 7, and page :99 - 104

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Original Article :

The right arrangement of positioning, differentiation, and brand based on value-driven marketing

Author :

  1. Siti Mar’atus Sholikah*1
  1. Akademi Kebidanan Pemerintah Kabupaten Bojonegoro

Abstract :

ABSTRACT   The background in this research was the target number of registrant in The Midwifery Academy Bojonegoro’s District among 2009-2011 has not yet reached as big as more  200’s registrants.  The objectives of research are arrangement of positioning, differentiation  and brand according to Value-Driven Marketing in The Midwifery Academy Bojonegoro’s District. The design implementation of research is survei and cross sectional. Sampling was done by stratified random sampling, simple random  sampling on lecturers  and  students of The Midwifery Academy Bojonegoro’s District., 11th class  students of SMAN  3 Bojonegoro, alumnus of The  Midwifery  Academy Bojonegoro’s District using  accidental sampling method. Quantity of sample in this research are 219’s respondents and  9th  for Delphi’s  respondents using descriptive analysis, modus and frequency. The result of this research, the respondent’s assessment dominantly choose permission-to-play values as basic point for determining Value-Driven Marketing. The result of respondent’s assessment was confirmed to the Delphi’s respondent are dominantly choosed permission-to-play values  in 77,8 percentages. The results  FGD 1 show  that the selected elements of permission-to-play values  are professionalism, accountability, and integrity. The result FGD 2 to arrangement of positioning, differentiation  and brand based on Value-Driven Marketing at The Midwifery Academy Bojonegoro’s District.   Keywords: marketing  3.0, positioning, differentiation,  brand, value-driven marketing

Keyword :

marketing 3.0, positioning, differentiation, brand, value-driven marketing,

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Archive Article

Cover Media Content

Volume : 10 / No. : 2 / Pub. : 2012-05
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