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ISSN 2301-5829

Vol. 2 / No. 1 / Published : 2013-02

TOC : 2, and page :10 - 17

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Original Article :

Feeding sensuality through food: male audience responses in surabaya toward vindy lee’s culinary segment in antv’s “jakarta belum tidur”

Author :

  1. Dhita Fadhillah*1
  1. Dosen Fakultas Ilmu Budaya

Abstract :

This study examines the responses from male audiences in Surabaya toward Vindy Lee’s sensuality and sexuality as a host in culinary segment in “Jakarta Belum Tidur” (JBT) ANTV. This program was chosen because it brings new concept of culinary program by showing the sensuality and erotic image of its host. The responses from male audiences are gathered through in-depth interview. Audiences are asked their responses on the sexuality and sensuality of Vindy Lee, the use of sensuality in culinary program, and their reaction while watching the program. After gathering the responses, the concept of male gaze by Laura Mulvey is then applied to examine them. The result shows that Vindy Lee becomes the object of male audience desire and the signifier of castration threat. The writer found that most audiences experienced pleasure in looking at Vindy Lee as the sexy object but their pleasure does not reach the level of narcissistic due to Vindy Lee’s unnatural and over-made sensuality.

Keyword :

JBT’s Culinary Segment, Male Gaze, Sensuality, Sexuality, Vindy Lee,

References :

  1. Chandler, D., (2007). The Basic Semiotic. London and New York : Routledge
  2. During, S., (2001). The Cultural Studies Reader. London and New York : Routledge
  3. Morley, D., (2005). Television Audience and Cultural Studies. London and New York : Routledge
  4. Mulvey, L., (1989). Visual and Other Pleasure. London : The Macmillan Press Ltd
  5. Pink, S., (2008). “Analyzing Visual Experience.” Research Method for Cultural Studies. Ed. Pickering, M., . Edinburgh : Edinburgh University Press Ltd


Archive Article

Cover Media Content

Volume : 2 / No. : 1 / Pub. : 2013-02
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  2. Feeding sensuality through food: male audience responses in surabaya toward vindy lee’s culinary segment in antv’s “jakarta belum tidur”
  3. The portrayal of modern women in david nicholls’ one day
  4. The portrayal of female character in tom stoppard’s the real thing
  5. ‘beautiful aging’: disciplinary practices and perceptions of aging women in surabaya toward anti-aging product tv advertisements
  6. The portrayal of women’s poses on fashion photography of’s gallery: roland barthes’ camera lucida analysis
  7. Negotiating traditional gender roles in laura ingalls wilder’s little town on the prairie
  8. Gender stereotypes and reinforcement of patriarchy in the reality show pilik-pilih mantu
  9. The resistance toward patriarchal performed by anne boleyn in the other boleyn girl film by justin chadwick
  10. The male gaze in chicago film (2002)