UNIVERSITAS AIRLANGGA



Detail Article

Allusion

ISSN 2301-5829

Vol. 2 / No. 2 / Published : 2013-08

Order : 7, and page :44 - 50

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Original Article :

The cultural economy of virtual korean celebrity industry in twitter: a fandom study of korean celebrity roleplayer in indonesia

Author :

  1. Nadia Maya Ardiani*1
  1. Mahasiswa Fakultas Ilmu Budaya

Abstract :

Roleplay is a fan activity in which a fan plays a role of their favorite celebrity sustainably in their everyday online-life; this activity is initially meant to provide a fan service for fellow fans who want to have an interaction with their idol. Roleplaying is then developed to be not simply providing conversation between 'pseudo-idol' and fans but also gradually setting a certain celebrity system that is mimicking the real-world celebrity industry complete with its detailed official institutions. Using virtual ethnography approach, the writer analyzes the roleplaying activity as fan production that forms the alternative version of real-life phenomenon with Fiske's Cultural Economy of Fandom and Jenkins' Textual Poachers as the theories to analyze this phenomenon. Throughout this research, the writer discovered that Korean celebrity fans use roleplaying not only as the means to experience celebrity interaction but also to deal with their inability to access the official culture of their object of adoration and also to gain social prestige where they can assert themselves as 'valuable', rebutting the society's stereotypes of fan which often see fans as devalued. By developing the roleplaying world in Twitter (through creating multifarious activities for roleplayers that answered roleplayers' demand), these fans show how they are able to challenge the existing culture.

Keyword :

Agency, Roleplay, Twitter, Celebrity ,


References :

Anderson, B,(2006) Imagined communities : reflections on the origin and spread of nationalism, revised edition London & New York. : Verso

Boellstroff, T.,(2012) Ethnography and virtual worlds ; a handbook of method Princeton : Princeton University Press

Jenkins, H.,(1992) Textual poachers : television fans and participatory culture London : Routledge

Korean Culture and Information Service,(2011) K-pop : a new force in pop music Republic of Korea. : Korean Culture and Information Service

Lewis, L.A.,(1992) The adoring audience : fan culture and popular media London : Routledge





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