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Allusion

ISSN 2301-5829

Vol. 6 / No. 1 / Published : 2017-01

TOC : 9, and page :76 - 86

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Original Article :

The meaning of fathers’ masculinity in global tv’s super papa episode tyson lynch and episode ricky harun: a reception study towards airlangga subdistrict rw i young adult fathers

Author :

  1. Aprillia Amail*1
  2. Dadung Ibnu Muktiono*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

In recent few years, our society always sees fathers as the central provider of the family and mothers would be better if they stay at home, nurturing their children. However, post-Soeharto era or reformation era brought media liberation that distributed the information of global gender awareness into Indonesia. 2000s Indonesian media gradually portray alternative discourse of gender, including fathers’ masculinity in the domestic sphere. Contemporary media begin to cast fathers’ involvement, emotion, and intimacy in a family. Even the fathers are cast to perform feminine duties for instance cooking, washing the dishes and so on. Tim Edward then coined this phenomenon as ‘new man as nurturer’, that men have the quality of showing their emotion, ‘softness’, and support towards women. In the family context, this type of ‘softer’ masculinity version is called by Pleck JH as ‘new fatherhood’, where fathers willingly entail in childcare activities and domestic tasks. The new fatherhood, in fact, is also presented in Indonesian entertainment program, one of them is Global TV’s Super Papa which is an adaptation from Korea’s The Return of Superman and firstly aired on February 2016. Aimed to look this new fatherhood phenomenon in the grassroots, a reception study needs to be conducted. Thus, using Stuart Hall’s reception theory on audience studies, this research examines how Airlangga Sub-district RW 1 young adult fathers perceive the meaning of fathers’ masculinity represented on that reality show. The result shows that 7 respondents belong to the dominant-hegemonic position, 8 respondents are negotiated, and 4 respondents are oppositional. All of the fathers who come from middle and middle–lower class have already performed new fatherhood. However, this movement is actually a strategy to increase the power of masculinity by resituating fatherhood in conformity with an emerging global hegemonic masculinity which is a new man as nurturer or new fatherhood.

Keyword :

Airlangga sub-district RW 1, a new man, hegemonic masculinity, new fatherhood, reception theory,


References :

  1. Alasuutari, Pertti, (1996). Theorizing in Qualitative Research: A Cultural Studies Perspective. 371-384. : Qualitative Inquiry
  2. Connell, R. W., and James W Messerschmidt, (2005). Hegemonic Masculinity Rethinking The Concept. 829-859 : Gender and Society
  3. Gentry, James, and Robert Harrison, (2010). Is advertising a barrier to male movement toward gender change?. 74-96 : Marketing Theory


   


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