Detail Article


ISSN 2301-5829

Vol. 5 / No. 2 / Published : 2016-02

Order : 11, and page :200 - 213

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Original Article :

The representation of masculinity in g-dragon’s crayon movie video

Author :

  1. Nur Fita Sari*1
  2. Nur Wulan*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

Nowadays, the form of masculinity has shifted from the more patriarchal to the more pro feminist masculinity since men nowadays pay more attention to their appearance. Korean male artist always wear make-up on their face and color their hair like females  usually do. Today’s form of masculinity could be nurturing and narcissistic. This study aims to examine how masculinity is represented by Korean male artists. This study also explores the intersection between the New Lad theory and New Man theory in a K-Pop movie video that is represented by G-Dragon. In this study, the writer uses qualitative approach to gain a deeper analysis from the data in descriptive words. Interpretive approach matches very well with this study because the writer would use in-depth analysis by using semiotic theory  by Roland Barthes to gain the data from the movie video. The samples of the data were taken purposively, they are three selected scenes of a movie video entitled Crayon by G-Dragon. From the study the writer finds that New Lad form of masculinity is more dominant in this movie video than the New Man masculinity. In the movie video, G-Dragon looks so rebellious and does violence towards women. Thus, some scenes there clearly show that he shows his masculine skill more than his fashion. It can be said that  even though Korean male artists always pay attention to their appearance like most women do, it does not mean that they treat women well. In this research, it is proven that females are still being subordinated. 

Keyword :

gender, K-pop, masculinity, new man, new lad ,

References :

Aas, Katja Franko,(2008) Globalization and Crime - : Sage Publication

Anderson, Eric and Edward M. Kian,(2011) Examining Media Contestation of Masculinity and Head Trauma in the National Football League 2011): 1-22 : Men and Masculinities

Delaney, Angelica E,(2014) Wonder Woman: Feminist Icon of the 1940s 3.1.1 (2014). : The Kennesaw Journal of Undergraduate Research

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