UNIVERSITAS AIRLANGGA



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ISSN 2301-5829

Vol. 1 / No. 1 / Published : 2012-02

Order : 3, and page :20 - 25

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Original Article :

Viewing the west: a case of occidentalism by members of aiesec (association internationale des Étudiants en sciences Économiques et commerciales) surabaya

Author :

  1. Andes Surya Atmaja*1
  2. Arum Budiastuti*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

AIESEC is an international platform of youth exchange programs. In one of the writers’ personal experience, most of his friends join AIESEC because they want to have ‘first-hand experience’ living in Western countries. The Western world has been arguably stereotyped more superior than its Eastern counterpart. The way Eastern people view the West is called Occidentalism, as the opposite of orientalism (the way the West views the East). Using Venn’s definition of occidentalism, this study was conducted in AIESEC Surabaya to further investigate how its members view the West and whether they change their views after joining the exchange programs. The method applied for this research is qualitative approach by utilizing in-depth interview and participant observation. The number of informants recruited was twelve members: one male and eleven females. This study discovers the changing of AIESEC members’ view towards the West after they experience in AIESEC. Although their views of the West are mostly positive (enchanting, prosperous, and modern West), AIESEC members also find ‘realities’ which are different from the stereotypical West through their interaction with Western people in AIESEC programs held in Indonesia or during their exchange programs in some Western countries. It is also argued that AIESEC has given its members better skills in cross cultural communication and understanding toward Western culture.

Keyword :

AIESEC, Occidentalism, the West, White World, Cross-Cultural Communication,


References :

Said, Edward W. ,(2003) Orientalism London : Penguin Books

Cresswell, John W,(2007) Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Second Edition California : Sage Publications

Creighton, Millie R,(2003) Occidentalism “Images of the West” Oxford : Clarendon Press

Storey, John.,(2009) Cultural Theory and Popular Culture: An Introduction Harlow : Longman

Venn, Couze,(2000) Occidentalism “Modernity and Subjectivity” London : Sage Publication.





Archive Article

Cover Media Content

Volume : 1 / No. : 1 / Pub. : 2012-02
  1. Racial Discrimination Toward Algerian Troops By French In Rachid Bouchareb’s Indigènes: An Orientalism Study
  2. The Double Consciousness Of Mr. Biswas As The Result Of Indentured System And Displacement In V.s. Naipaul’s A House For Mr. Biswas
  3. Viewing The West: A Case Of Occidentalism By Members Of Aiesec (association Internationale Des Étudiants En Sciences Économiques Et Commerciales) Surabaya
  4. American Dream As An Ideology For American Immigrant Workers In Upton Sinclair’s The Jungle
  5. Sexual Stratification In Gus Van Sant’s Milk: A Queer Study
  6. The Portrayal Of Maryam And Farah Under Patriarchal Culture In Meera Syal’s : A Feminist Analysis
  7. Representation Of Androgyny Fashion In Fashion Page In Elle Magazine Indonesia: A Semiotic Study
  8. Modes And Purposes Of Consuming Batik Products: A Case Study Of Airlangga University Students
  9. Inclusivity And Liberal Democracy: Ideological Construction In Obama’s Campaign Advertisement For 2008 Presidential Election
  10. Elizabethan Romanticism Symbols In Pastoral Poems

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