UNIVERSITAS AIRLANGGA



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ISSN 2303-3053

Vol. 2 / No. 1 / Published : 2013-02

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Original Article :

Perdagangan online pada situs tokobagus dalam perspektif teknoekonomi

Author :

  1. Wahyu Aji Cahya Romadhon*1
  1. Mahasiswa S1 Departemen Antropologi FISIP-UNAIR

Abstract :

Abstract The development of science and information technology currently has been form a new culture based on the internet. The use of the internet has managed to touch on areas of the economy is mainly a matter of buying and selling. Trading can be done in a way that is so fast, easy and without limited time and space. Trade in the form of internet online sites, one of which is the site Tokobagus which is the site of the largest buy-in Indonesia, with total member reached 2.5 million in 2012. This article aims to explain the patterns of trade and social interaction so that it can build trust in Tokobagus site users do the transaction. The phenomenon that is on the site Tokobagus are described through the perspective of the teknoekonomi attempt. Qualitative research methods are used to generate a description of the activities of buying and selling on the site Tokobagus. Respondents used in the study of 20 people who are all the users of the site Tokobagus. Results of the study are, he knows the sale process so easy and practical with a model trade half and full online. He knew the social interactions on the site's users in the form of associative (trade relations, friendship, business relationship) and Dissociative (dispute, conflict). Next on the phenomenon of buying and selling through the site Tokobagus, where the use of internet technologies has led to socio-cultural side. Socio-cultural side covers all forms of relationships between users of the site Tokobagus, as well as the consequences resulting from the relationships obtained. The process of buying and selling on the community now appears to be starting to shift toward online commerce.

Keyword :

technology, internet, trading, online, site Tokobagus,


References :

Kaplan, D dan Manners, A,(2002) Teori Budaya (Penerjemah: Landung Simatupang) Yogyakarta : Pustaka Pelajar

Effendy, Onong U,(2000) Ilmu, Teori dan Filsafat Komunikasi Bandung : Citra Aditya Bakti

Chandra, Tjiptono,(2004) Pemasaran Global Internasionalisasi dan Internetisasi Yogyakarta : Andi





Archive Article

Cover Media Content

Volume : 2 / No. : 1 / Pub. : 2013-02
  1. Fungsi Seni Tayub Dalam Masyarakat Di Dusun Ngrajek Desa Sambirejo Kecamatan Tanjung Anom Kabupaten Nganjuk
  2. Aktivitas Mahasiswa Kelompok Dakwah Tarbiyah Ikhwanul Muslimin (studi Tentang Konstruksi Sosial Keagamaan Pada Aktivis Dakwah Mahasiswa Universitas Airlangga)
  3. Strategi Adaptasi Bandar Judi Togel (toto Gelap) Di Kota Pasuruan
  4. Pola Pengasuhan Oleh Polisi Wanita (studi Deskriptif Mengenai Pola Asuh Anak Oleh Polisi Wanita (polwan) Di Surabaya)
  5. Perdagangan Online Pada Situs Tokobagus Dalam Perspektif Teknoekonomi
  6. Perilaku Remaja Sma Ta’miriyah Surabaya Dalam Mengkonsumsi Produk Kecantikan
  7. Fungsi Coffee Shop Bagi Masyarakat Surabaya
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  9. Rastafarian (gaya Hidup Rastafarian Sebagai Bentuk Eksistensi Subkultur Reggae)
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  12. Peran Polisi Hutan Dan Masyarakat Terhadap Kelestarian Taman Nasional Alas Purwo Di Resor Pancur, Kecamatan Tegaldlimo, Kabupaten Banyuwangi, Jawa Timur
  13. Deskripsi Konstruksi Sosial Dalam Membentuk Identitas Simbolik Oreng Manduro
  14. Studi Etnografi Penanaman Nilai Agama Hindu Pada Anak Oleh Anggota Banjar Surabaya
  15. Peran Gender Dalam Tradisi Kolak Ayam
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