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ISSN 2303-3053

Vol. 2 / No. 1 / Published : 2013-02

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Original Article :

Perilaku remaja sma ta’miriyah surabaya dalam mengkonsumsi produk kecantikan

Author :

  1. Aisyah Nur Zayati*1
  1. Mahasiswa S1 Departemen Antropologi FISIP-UNAIR

Abstract :

Abstract   Visualization from television can make a strong effect (emotional, motivational) directly to adolescence that at this time they get full of passion and quick changed on their self. The problems in this journal are how the advertising from television influences adolescence in social reality and comparison of consumer behavior from the girls and boys on beauty products especially in Ta'miriyah high school. The benefit of this research is to understand the meaning contained in the advertisement impressions and the power of advertising a wide range of beauty products and other skin care products to the general public. The type of this research is qualitative research with descriptive studies and purposive technique that aims to describe a problem that stems from the phenomenon in the field and in data collection using interviews and observation method. Then, aided by the use of quantitative methods, which uses a questionnaire distributed to respondents. Respondents were drawn in this study were as many as 50 people, consisting of 25 respondents, 25 respondents boys and girls students. While the informants in this study were taken by 7 people consisting of 2 boys and 5 informant student daughter. Based on the findings of the data says that Ta'miriyah high school girls in need of money to consume beauty products around 30-50% from their monthly allowance, and brands that are consumed are Pond's, Clean n Clear, and Olay. As for the boys are not too interested in beauty products and facial treatments.  13 respondents said that boys prefer to change their appearance in terms of clothing and 8 respondents in the electronics field. Purchases that made ​​by the boys in general are based on consumer behavior from the element of emotion and sheer desire.   Keywords: Behavior, Student High School Ta'miriyah, Consumption and Advertising

Keyword :

Behavior, Student High School Ta'miriyah, Consumption, Advertising,


References :

  1. Bungin, Burhan, (2008). Konstruksi Sosial Media Massa : Kekuatan Pengaruh Media Massa, Iklan Televisi Dan Keputusan Konsumen Serta Kritik Terhadap Peter L. Berger dan Thomas Luckman . Jakarta : Kencana Prenada Media Group
  2. Hurlock, E.B. , (1990). Psikologi perkembangan (ed. Ke-5). Jakarta : Erlangga
  3. Liestianingsih, Dwi, (2002). Ideologi Gender dalam Iklan Kosmetik di Televisi. Surabaya : Lembaga Penelitian Universitas Airlangga.


   


Archive Article

Cover Media Content

Volume : 2 / No. : 1 / Pub. : 2013-02
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  2. Aktivitas mahasiswa kelompok dakwah tarbiyah ikhwanul muslimin (studi tentang konstruksi sosial keagamaan pada aktivis dakwah mahasiswa universitas airlangga)
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  5. Perdagangan online pada situs tokobagus dalam perspektif teknoekonomi
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