UNIVERSITAS AIRLANGGA



Detail Article

Masyarakat, Kebudayaan dan Politik

ISSN Lama 0216-2407, Baru 2086-7050

Vol. 20 / No. 4 / Published : 2007-10

Order : 4, and page :284 - 292

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Original Article :

Feminisme dan pelecehan profesi berjender feminin: sebuah tantangan praktisi public relations

Author :

  1. Ratih Puspa*1
  1. Jurusan Ilmu Komunikasi FISIP, Universitas Airlangga, Jl. Airlangga 4-6, Surabaya, 60286, Indonesia

Abstract :

This article discusses the professional harassment often experienced by female-dominated profession. Public Relations, as it grows to be one of the most wanted ‘feminine professions’ in the communication industry, is said to be experiencing this kind of harassment as well. Public Relations experiences professional harassment in terms of its downgraded status despite its growing popularity, its notorious reputation as being less ethical and less trustworthy, and several gender discrimination practices still found in the Public Relations industry. This article proposed solutions to the problems are: the continuous efforts are needed to eradicate the subtle systemic barriers exist in the workplace, promoting and informing future public relations professionals about other areas of Public Relations industry which seldom considered as the favourite choice for those who wants to expand career in Public Relations, and finally the application of professional code of ethics in Public Relations needs to be enhanced.

Keyword :

Public Relations, profession, harassment, woman,


References :

Hust S.,(2005) Differential gender orientation in Public Relations: Implications for career choices na : na

J.L. Andsager,(2005) Differential gender orientation in Public Relations: Implications for career choices na : na

T. L Albrecht,(1997) Communication in Complex Organization: A Relational Approach Forth Worth, TX : Harcourt Brace

B.W. Bach,(1997) Communication in Complex Organization: A Relational Approach Forth Worth, TX : Harcourt Brace

O. Baskin,(1997) Public Relations: The Profession And The Practice 4th edition Madison : Brown & Benchmark

C. Aronoff,(1997) Public Relations: The Profession And The Practice 4th edition Madison : Brown & Benchmark

D. Lattimore,(1997) Public Relations: The Profession And The Practice 4th edition Madison : Brown & Benchmark

S.M. Cutlip,(1994) Effective Public Relations 7th edition Englewood Cliffs, NJ : Prentice Hall

A.H. Center,(1994) Effective Public Relations 7th edition Englewood Cl



Archive Article

Cover Media Content

Volume : 20 / No. : 4 / Pub. : 2007-01
  1. Perempuan Dalam Praktek Manajemen Sumber Daya Manusia
  2. Pelecehan Seksual Melalui Media Massa
  3. Feminisme Dan Pelecehan Seksual Dalam Birokrasi Kekuasaan Pemerintahan
  4. Feminisme Dan Pelecehan Profesi Berjender Feminin: Sebuah Tantangan Praktisi Public Relations
  5. Gangguan Stres Pasca Trauma Pada Korban Pelecehan Seksual Dan Perkosaan
  6. Pelecehan Seksual: Tinjauan Psikologis
  7. Penegakan Ham Dan Perlindungan Terhadap Korban Pelecehan Seksual
  8. Responses Of Muslimat And Fatayat To The Quota For Woman In The 2004 Election

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