UNIVERSITAS AIRLANGGA



Detail Article

Masyarakat, Kebudayaan dan Politik

ISSN Lama 0216-2407, Baru 2086-7050

Vol. 19 / No. 4 / Published : 2006-10

Order : 3, and page :21 - 28

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Original Article :

Mencermati pasang surut hubungan antara public relations dengan media massa

Author :

  1. Santi Isnaini*1
  1. Jurusan Ilmu Komunikasi FISIP, Universitas Airlangga, Jl. Airlangga 4-6 Surabaya 60286, Indonesia

Abstract :

Public Relation (PR) and media ideally are partner, friend, and closest colleague which need each other and reciprocate benefit. The question that raise is the reality of can be found in everyday fact? Isn’t it true that one of them often pretend that they are more required than other? And isn’t it true that one of them is exactly more required by other? The relationship between both of them will be focused in this article.

Keyword :

public relations, mass media,


References :

Mahiddin Mahmud,(1994) Modul Pengantar Hubungan Masyarakat Jakarta : Universitas Terbuka

Agus Sudibyo,(2001) Kabar-kabar Kebencian, Prasangka Agama di Media Massa Jakarta : Institut Studi Arus Informasi

Otis Baskin,(1997) Public Relations: The Profession and The Practice : Brown & Benchmark Publishers

Craig Aronoff,(1997) Public Relations: The Profession and The Practice : Brown

Lattimore Lattimore,(1997) Public Relations: The Profession and The Practice : Brown

Frank Jefkins,(2004) Public Relation Jakarta : Penerbit Erlangga

Rusdi Amral,(2006) Menyimak Arah Media Massa :

Clarke L. Caywood,(1997) The Handbook of strategic Public Relations and Integrated Communications New York : McGraw Hill





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  1. Teori-teori Munculnya Manusia Modern
  2. Cultural Perspektive In The Teaching Of Drama
  3. Mencermati Pasang Surut Hubungan Antara Public Relations Dengan Media Massa
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  6. Pengelolaan Perusahaan Yang Sehat: Analisis Kasus Pada Bank Asing Dan Bank Campuran Yang Beroperasi Di Indonesia
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