The International Journal Of Applied Business
ISSN -
Vol. 1 / No. 1 / Published : 2017-04
Order : 4, and page :1 - 13
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Original Article :
Analyzing the strategic alignment between information system technology and business process in small medium enterprise (sme) using framework cobit 4.1– a case study in universal trading, surabaya
Author :
- Benih Hartanti*1
- Dosen Fakultas Ekonomi dan Bisnis
Abstract :
This research was conducted in Universal Trading as one of SME that appliesInformation Technology as daily business process in order to analyze whether the use ofInformation Technology is alligned with the strategy formulation. Type of research isDescriptive Research with Qualitative technique by using direct observation and depthinterview with all user of TI from leader to staff. In depicting a further detaildescription, Internal and External Matrixas well as COBIT Verse 4.1 were utilized insupporting so. From the position of Average as a result of IFE-EFE Matrix and theScore of COBIT 4.1 in primary process of Strategic Allingment is 2,95 could beconcluded that only strategy of new market penetration could be alligned by the use ofInformation Technology as the company basic business process is limiting the strategyof new product development using only company’s internal source.
Keyword :
strategic allignment, information technology, COBIT 4.1,
References :
Archive Article
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 Volume : 1 / No. : 1 / Pub. : 2017-04 |
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