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INSAN Media Psikologi

ISSN 1411-2671 (Cetak); 2310-7945 (Online)

Vol. 12 / No. 3 / Published : 2010-12

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Original Article :

Difference level of intentions to purchase from internet (online shopping) based on the types of lifestyle consumer internet users

Author :

  1. Elfina Yuke Krisnawati*1
  2. Fajrianthi*2
  3. -*3
  4. -*4
  5. -*5
  1. -
  2. -
  3. -
  4. -
  5. -

Abstract :

This study aimed: 1) to determine whether there is a difference level of intentions to purchase from internet  (online  shopping)  based on the  types  of lifestyle  consumer Internet  users, 2) to know the description of the internet consumer lifestyle characteristic which is potential to be a market target through  a  system  of  sales  online.  Research  was  conducted  to  the  internet  user  customers  with  specific criteria.  The  total  for  research  subjects  are  100  people.  The  data  collection  was  conducted  with accidental  sampling  methods.  This  research  also  used  life  style  questionannaire  (48  items)  and purchase intention  questionnaire  (36  items).  The  data analyses were conducted  with factor  analysis, cluster  analysis,  anova  and  cross  tabulation  using  SPSS  12.0  for  windows. This  study  found  four  types of lifestyles consisted of ordinary minded, fashionable minded, social minded and working minded. The  results  reveal  that  F  calculated  (2,954)  >  F  table  (2,966)  with  significance  degree5%.  This indicates  that  there  are  different  levels  of  purchase  intention  viewed from  the  consumer  lifestyle.  The characteristics  of  potential  consumers  to  purchase  online  are  the  group  of  consumers  with  the  type  of fashionable minded lifestyle. The group having high intention to purchase can be viewed from the demographical  data  and  usage  rate  of  internet  users.

Keyword :

consumer lifestyle , purchasing intention, online shopping,


References :

  1. Assael, H., (2001). Consumer behavior and marketing action (6 ed).. New Y ork : Thomson Learning
  2. Chuchinprakarn, S., (2002). Application of the theory of reasoned action to online shopping. - : -
  3. David, L. L.& Della Bitta, (1998). Consumer behavior (3rd th).. New York : McGraw-Hill Book Company
  4. Krishnan, J., & Murugan, S. M. Dr ., (2002). Lifestyle analysis–atool for understanding buyer behaviour. - : Chennai
  5. Robert, M., (2003). Internet marketing: Intergrating online and off line strategies.. New York : Mc Graw-Hill/Irwin


   


Archive Article

Cover Media Content

Volume : 12 / No. : 3 / Pub. : 2010-12
  1. Correlation between work satisfaction and social support and perception of organizational change
  2. Correlation between adaptations of stress and the tendency academic demands on students of faculty of medicine, hang tuah university.
  3. Social adjustment procces among student who had hearing impairment which study in public school
  4. The role of media to empowering society
  5. Correlation between self esteem and leadership identity on students of universitas airlangga surabaya
  6. Resilience of familes who living in the neigborhood dupak bangunsari localization
  7. Difference level of intentions to purchase from internet (online shopping) based on the types of lifestyle consumer internet users