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Jurnal Administrasi Kesehatan Indonesia

ISSN 23033592

Vol. 1 / No. 1 / Published : 2013-01

TOC : 4, and page :29 - 36

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Original Article :

Consumer behavior analysis in inpatient obstetrics gynecology surabaya islamic hospital

Author :

  1. Kartika Nur Fitriyah*1
  2. Stefanus Supriyanto2*2
  1. Fakultas Kesehatan Masyarakat, Universitas Airlangga, Surabaya
  2. Fakultas Kesehatan Masyarakat, Universitas Airlangga, Surabaya

Abstract :

Bed Occupancy Rate in Maternity Ward Surabaya Islamic Hospital during the past three years did not meet the Ministry Of Health standard. This study analyzed consument behavior of Surabaya Islamic Hospital as recomendation in increasing the utilization of its maternity ward. This was an observational research with case control design. The sample was consisted of cases and controls in 1:1 ratio (36 cases and 36 controls). Sample of cases was the patients of Arofah Room Surabaya Islamic Hospital. Control samples was the mother who resides in the same area of cases residence and did not bear in Surabaya Islamic Hospital. The results showed there are different types of work (p = 0,004), family income (p = 0,046), perception of pregnancy and childbirth (p = 0,004), perception of the facility (p = 0,022), perception about normal delivery rates (p = 0,048) and caesarean delivery rates (p = 0,032), work activities (p = 0,030), and satisfaction between cases and controls. Management of Surabaya Islamic Hospital need to create doctors and midwives’ service differentiation, labor rates rationalization, midwives and health centers partnership, ambulance shuttle services, and also public promotion about operating hours, birth rates, and package delivery. //

Keyword :

consumer behavior, perception, utilization of inpatient, obstetrics gynecology,

References :

  1. De Jonge, A., van der Goes, B. Y., Ravelli, A. C. J., Amelink-Verburg, M. P., Mol, B. W., Nijhuis, J, (2009). Perinatal Mortality and Morbidity in a Nationwide Cohort of 529688 Low-risk Planned Home and hospital Births’. vol.16 pp. 1177-1184. : An International Journal of Obstetrics and Gynaecology.
  2. Engel, J. F., Blackwell, R., & Miniard, P., (2002). Perilaku Konsumen. Bandung : Binarupa Aksara
  3. Kotler, P. Armstrong, G, (2011). Marketing Management.. New jersey : Prentice hall
  4. Supriyanto, S, (2007). Strategi Pemasaran Jasa Pelayanan Kesehatan.Surabaya: Administrasi dan Kebijakan Kesehatan.. Surabaya : Administrasi dan Kebijakan Kesehatan. Fakultas Kesehatan Masyarakat. Universitas Airlangga
  5. Supriyanto, S., & Ernawaty, (2010). Pemasaran Jasa Industri Pelayanan Kesehatan. Yogyakarta : Andi


Archive Article

Cover Media Content

Volume : 1 / No. : 1 / Pub. : 2013-01
  1. Championship program evaluation as continous quality improvement (cqi)
  2. Health financing impact on ability to pay and catastrophic payment
  3. Quality analysis based on perception and expectation of patients in medokan ayu community health center surabaya
  4. Equity in healthcare delivery
  5. Consumer behavior analysis in inpatient obstetrics gynecology surabaya islamic hospital
  6. Utilization improvement of antenatal care based on voice of the customer
  7. Performance improvement of hospital through cross functional teamworks practices optimalization
  8. Vertical equity analysis on healthcare utilization
  9. Switching barriers strategy in improving patients loyalty of inpatient muhammadiyah surabaya hospital
  10. Drugs stockout and stagnant determinants and loss in logistic unit of haji general hospital surabaya