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Detail Article

Jurnal Psikologi Industri dan Organisasi

ISSN 2301-7090

Vol. 1 / No. 2 / Published : 2012-06

TOC : 4, and page :81 - 88

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Original Article :

The effect of country of origin reputation on buyer trust of changhong china electronic products

Author :

  1. Rizky Leonni Putri*1
  2. Fajrianthi*2
  1. -
  2. -

Abstract :

Since there have many kind of international product come to Indonesia so the Indonesianconsumen have many option to select and to trust that product. Country of origin reputation canact as a mechanism in source of information when deciding to choose between products andcompanies from different countries. The questionnaires country of origin reputation and trust isspread over 100 buyers of electronic products with Changhong brand from China. Based onanalysis result, it is know that determinant coefficient (R2) country of origin reputation influenceof trust by 8% and the t value of 2.993 with a significance level of 0.003. This indicates that thevariable country of origin reputation influences the variable trust. Regression coefficient of X isobtained by (+) 0.340 indicating a positive effect of the country of origin reputation of the trust. Itstates that any increase in country of origin reputation will improve the trust.

Keyword :

reputation, country of origin, country of origin reputation, trust, customer trust,


References :

  1. Herbig, P., John, M., & Golden, J., (1994). A model of reputation building and destruction.. - : Journal of Business Research, 31:1, 23-31.
  2. Han, C.M., (1989). Country image: Halo or summary construct?. - : Journal of Marketing Research.
  3. Ghozali, I., (2001). Aplikasi analisis multivariate dengan program spss. Semarang : Penerbit Universitas Diponegoro
  4. Badawi, (2007). Pengaruh trust in a brand dan satisfaction terhadap loyalitas merek.. Cirebon : Buletin Ekonomi, vol.5 no.2.
  5. Ahmed, Z.U., Johnson, J.P., & Lim, C.B., (2004). Does country of origin mater for low-involvement products?. - : International Marketing Review, 12, 102-120.


   


Archive Article

Cover Media Content

Volume : 1 / No. : 2 / Pub. : 2012-08
  1. Boredom at work employees in radio sonora surabaya
  2. Relationship between dual role conflict (work family conflict) and employee job satisfaction in production section pt.x
  3. The effect between leader-member exchange and work-family conflict to organizational citizenship behavior
  4. The effect of country of origin reputation on buyer trust of changhong china electronic products
  5. Assessment of service quality by consumers repair shop the official honda motorcycles (ahass) ud. ramayana motor surabaya
  6. The impact of perceived transformational leadership on radio announcer’s innovative behavior
  7. Work family conflict and coping of single mothers
  8. Correlation between organizational commitment and readiness for change of divisi enterprise service (des)’s employee telkom ketintang surabaya