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Detail Article

Jurnal Promkes

ISSN 2085-3475

Vol. 1 / No. 1 / Published : 2013-07

TOC : 5, and page :34 - 45

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Original Article :

Leverage marketing communication studies to behave healthy communities without smoking

Author :

  1. Sri Widati*1
  1. Ikatan Ahli Kesehatan Masyarakat Indonesia

Abstract :

Marketing communications science not only for profit oriented but also non profit field, like public health. It’s used to transfer of knowledge which can help people to get healthy behavior without cigarettes. The competitor of public health, tobacco industries, did it first. They used its to raise their selling. But public health practitioner use its to encourage people getting healthy life without tobacco. This research is qualitative approach. The method of observation is used to know marketing communications of tobacco industries and public health practitioners. Indepth interview is used to know effect of marketing communications and what people wants related to marketing communications of public health. There are 400 participant for indepth interview. Literature study is used to know other research and theory. In the result, marketing communication has important position to encourage people getting healthy life without cigarettes. It’s not to forbid smoker. But it’s to protect secondhand smoke, to give them healthy air. It’s also protect children who too young to make risky decision like smoking cigarettes. Marketing communications also give enough information about tobacco before people making decision to smoke cigarettes and will do it in all of their life because of the addiction of nicotine. //

Keyword :

marketing communications, health behavior, smoke, cigarettes,


References :

  1. Suara Merdeka, (2005). Spanyol Keluarkan Kebijakan Anti-Rokok. Jakarta : Suara Merdeka
  2. Jansen, (2009). Dampak Paparan Asap Rokok Terhadap Frekuensi Mengedip dan Keluhan yang Dirasakan pada Mata pada Pria Usia 20 – 40 Tahun di Kelurahan Kesawan Medan. Medan : Karya Tulis Ilmiah Universitas Sumatera Utara
  3. Kosen, (2004). An Economic Analysis on Tobacco Use in Indonesia. Indonesia : Dalam Fact Sheet TCSC
  4. Departemen Kesehatan RI, Promosi Kesehatan, (2011). Promosi Kesehatan Dalam Pencapaian Perilaku Hidup Bersih dan Sehat (PHBS). Jakarta : http://www.promosikesehatan.com/?act=program&id=12 (Sitasi 3 Agustus 2011)
  5. TCSC, IAKMI, (2008). Fakta Tembakau Di Indonesia. TCSC-IAKMI dan IUATLD. Jakarta : IAKMI


   


Archive Article

Cover Media Content

Volume : 1 / No. : 1 / Pub. : 2013-05
  1. Using of puppet stage media in education personal hygiene of hand washing in water using flow
  2. Hiv / aids poster prototype for dolly and jarak's commercial sex workers in the sawahan district surabaya based on p-process theory
  3. The relationship between social support and access to information with adolescent reproductive health behavior slow learner
  4. Pregnancy care in madura cultural perspective in tambak village and rapalaok villages omben sub district sampang regency
  5. Leverage marketing communication studies to behave healthy communities without smoking
  6. The spread of dhf: the failure of improving the quality of human life
  7. Determinants of condom-use behavior from studies using the health belief model (a literature review)
  8. Community behavior in health care utilization in dental and oral health center dental clinic i tabanan
  9. Identification diet behavior theory approach young women using who
  10. Behavior determinant of job satisfication of nurse
  11. The differences of knowledge and attitude of adolescents before and after bkkbn advertising exposure
  12. The effect of parenting pattern on emotional develoment of children with hiv and aids