Catalog :




Detail Article

Masyarakat, Kebudayaan dan Politik

ISSN Lama 0216-2407, Baru 2086-7050

Vol. 15 / No. 1 / Published : 2002-01

TOC : 8, and page :71 - 80

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Original Article :

Audit komunikasi dalam struktur organisasi perusahaan badan usaha milik negara

Author :

  1. Yan Yan Cahyana*1
  1. Dosen Fakultas Ilmu Sosial dan Ilmu Politik

Abstract :

Institution’s strategical and tactical communication process hold important role in gaining institution’s objectives. In particular for profit-oriented institution, public relations activities and promotional activities are inseparable or they cannot be under two different division as the public would see there is only one kind of institution communication process. Separate communication process may cause internal conflict between individual within a division. Whereas for the public and institution’s partners, it implies to distictintive messages. Integrated Marketing Communication concept offers integrated and coordinated institutional communication management, avoid internal conflict and yield similar package of message style. Thus it allows more effective institutional communication.

Keyword :

intergrated marketing communications, institutional comminacation process, public relation, promotion, .,


References :

  1. Kotler, Philip, (1997). Marketing Management. New Jersey : A Simon & Scuhster Company
  2. Baskin, Otis W and Aronoff Craig, (1996). Publis Relation, The Proffesion and The Practice. Dubugus : Wan C Brown Publisher


   


Archive Article

Cover Media Content

Volume : 15 / No. : 1 / Pub. : 2002-01
  1. How much do protomalayids differ from deuteromalayids
  2. Problema kehidupan lanjut usia pada masyarakat perkotaan: sebuah analisis sosiologis
  3. Makna jihad dan respons terhadap seruan jihad
  4. Peta kekuatan 48 partai politik peserta pemilu 1999
  5. Persepsi dan ekspektasi masyarakat terhadap pelayanan publik
  6. Karakteristik dan faktor pemicu konflik di daerah jawa timur
  7. Negara dan fenomena kekerasan politik di indonesia
  8. Audit komunikasi dalam struktur organisasi perusahaan badan usaha milik negara
  9. The internet and online jurnalism in indonesia
  10. Resensi buku politik pendidikan: kebudayaan, kekuasaan, dan pembebasan