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Detail Article

Masyarakat, Kebudayaan dan Politik

ISSN Lama 0216-2407, Baru 2086-7050

Vol. 22 / No. 1 / Published : 2009-01

TOC : 10, and page :67 - 75

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Original Article :

Hubungan antara jenis media yang digunakan dalam pemilu 2004 dengan perilaku memilih

Author :

  1. Sri Zul Chairiyah*1
  1. Departemen Ilmu Politik, Universitas Andalas, Kampus Limau Manis, Padang, 25162, Sumatera Barat, Telp : 0751-777791

Abstract :

This research is focused on the voters among the students in the Political Science undergraduate program of Andalas University that concerned in investigating the relationship between the press (television and newspaper) and the voting behavior. The discussion is around the content of campaign publication of the National Election in 2004, especially on the President and Vice President election. This research is using a survey technique, using questioner that handed over to 50 students. After a regression analysis of the empirical data by using SPSS, it showed that the existence of the press media—television and newspaper—affected the voting behavior, even though the result was not significant. This unique finding showed directly that the usage of television media was more dominant than newspaper media. The reason was that television media was more responsive to the audience than the newspaper media. Besides, campaign advertisement in television was more dynamic and attractive so that it could give a message about the qualification of the candidates. Newspaper gave information that was less dynamic and left an impression of useless information. This research concluded that the usage of press media (television) for the campaign of President and Vice President Election was a strategic and important role so that it affected the voting behavior. On the other side, the usage of newspaper media, according to the data, showed that it only had a technical role, and only focused on the event, so that it did not give the information in a very effective and efficient way.

Keyword :

press , president, election, voting, behavior,


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