UNIVERSITAS AIRLANGGA



Detail Article

Masyarakat, Kebudayaan dan Politik

ISSN Lama 0216-2407, Baru 2086-7050

Vol. 21 / No. 3 / Published : 2008-07

Order : 8, and page :257 - 263

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Original Article :

Metafora budaya sebagai pendekatan manajemen

Author :

  1. Siswanto*1
  1. Puslitbang Sistem dan Kebijakan Kesehatan, Badan Penelitian dan Pengembangan Kesehatan, Depkes RI

Abstract :

The article aims to present a cultural metaphor as one of the managerial approaches in management practices. In terms of management theories, they can be categorized into two schools of thought, i.e. instrumental account and social action account. The analysis of instrumental account was started from ‘the organization’, whereas the analysis of social action account from ‘the actor’s social action’. Instrumental account of organization saw organization as being pre-existent and independent of people’s perception and action. On the contrary, social action account of organization saw organization as the product of people’s action in negotiating meanings and interests. Cultural metaphor, as part of social action account, saw organization as a cultural entity that every actor, including managers, was trying to negotiate meanings and to embody norms and values in every organizational event. Values, norms and symbols would form a ‘social structure’ within organization, which would enable and constrain actors’ action, and then social action of the actors would embody and recreate such a ‘social structure’. In the light of cultural metaphor, an effective manager was the one who can create shared symbols, norms, and values in every organizational event.

Keyword :

cultural metaphor, organization, management, social structure.,


References :

Balai Pustaka Balai Pustaka,(1990) Kamus Besar Bahasa Indonesia. Indonesia. : Departemen Pendidikan dan Kebudayaan

L.G Bolman,(1991) Reframing Organizations: Artistry, Choice, and Leadership. San Francisco : Jossey-Bash Publishers.

P Degeling,(1997) Management of Organization. Sydney, Australia. : University of New South Wales.

A Giddens,(1981) “Agency, Institution, and Time-Space Analysis”, in K. Knorr-Cetina & A.V. Circourel (Rds), Advances in Social Theory and Methodology. London : Routledge & Kegan Paul.

G Morgan,(1996) Images of Organization. London : Sage Publications.

J.P. Spradley,(1979) The Ethnographic Interview. New York : Holt, Rinehart and Wilson.

P Worsley,(1991) The New Modern Sociology Readings. London : Penguin Books.

Deal T.E.,(1991) Reframing Organizations: Artistry, Choice, and Leadership. San Francisco : Jossey-Bash Publishers





Archive Article

Cover Media Content

Volume : 21 / No. : 3 / Pub. : 2008-01
  1. Literature On Indonesia’s Democratisation: Plenty Of Empirical Details, Lack Of Theories
  2. How Is Indonesia Posible?
  3. Memahami Teori Konstruksi Sosial
  4. The Construction Of Cultural Identity In Local Television Station’s Programs In Indonesia
  5. Peran Benda Cagar Budaya Dalam Proses Pembelajaran
  6. Slang Sebagai Simbol Replikasi Klas Di Yogyakarta
  7. Studi Etnografi Semiotika: Angkutan Umum Sebagai Gaya Hidup Metropolitan Dalam Kartun Benny Rachmadi
  8. Metafora Budaya Sebagai Pendekatan Manajemen
  9. Penerapan Polda Jatim Standard Organisation (pjso) 2006: Studi Evaluasi
  10. Acromiocristalis Populasi Pygmy Rampasasa (kabupaten Manggarai, Pulau Flores, Propinsi Nusa Tenggara Timur )