Masyarakat, Kebudayaan dan Politik
ISSN Lama 0216-2407, Baru 2086-7050
Vol. 25 / No. 4 / Published : 2012-10
Order : 3, and page :253 - 262
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Original Article :
Model sekolah bisnis multi level marketing di kota surabaya
Author :
- Retno Andriati*1
- Dosen Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
Most studies about MLM business/Multi Level Marketing are talking that MLM business is a kind of business thatworth to do because it increases income. However, the study of economic behavior in MLM business education fromanthropology perspective have not widely done. This study analysed and described interpretatively the economic behaviorof MLM businessmen in education programm for new members and studied the type of education developed by MLMbusinessmen community. MLM company chosen in this study was the biggest turnover company in Indonesia accordingto APLI/Indonesian Direct Selling Association in 2011. The method used in this research was ethnography, analysingqualitative data digging from partisipatory obeservation in meeting and seminar held by support system and supportingcompany of that MLM in Surabaya. Indepth interview using interview guidelines was conducted to some informantswho was succeded to be billionaires and rewarded luxury cars, yacht, personal airplane, villa from their downlines. Thisresearch result showed that MLM distributors' motivation to do this business was their knowledge about this businessand its products. They have commitment, dreams, and consistency in MLM business. Socio cultural construction inMLM business done by support system was important because business culture in MLM different from conventionalbusiness. Therefore, MLM business education process done and practiced step by step in order to obtain more benefi ts bycooperating with their groups.
Keyword :
benefits, MLM bisnis education, MLM group networks, Business value conflicts, .,
References :
Abdullah I,(2006) Dunia Tanpa Batas: Tantangan Metode Antropologi dalam Pemahaman Masyarakat. Yogyakarta : Pustaka Pelajar
Bourdieu P,(1990) The Logic of Practice. Cambridge : Polity Press
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Volume : 25 / No. : 4 / Pub. : 2012-10 |
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