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Detail Article

Masyarakat, Kebudayaan dan Politik

ISSN Lama 0216-2407, Baru 2086-7050

Vol. 25 / No. 4 / Published : 2012-10

TOC : 3, and page :253 - 262

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Original Article :

Model sekolah bisnis multi level marketing di kota surabaya

Author :

  1. Retno Andriati*1
  1. Dosen Fakultas Ilmu Sosial dan Ilmu Politik

Abstract :

Most studies about MLM business/Multi Level Marketing are talking that MLM business is a kind of business thatworth to do because it increases income. However, the study of economic behavior in MLM business education fromanthropology perspective have not widely done. This study analysed and described interpretatively the economic behaviorof MLM businessmen in education programm for new members and studied the type of education developed by MLMbusinessmen community. MLM company chosen in this study was the biggest turnover company in Indonesia accordingto APLI/Indonesian Direct Selling Association in 2011. The method used in this research was ethnography, analysingqualitative data digging from partisipatory obeservation in meeting and seminar held by support system and supportingcompany of that MLM in Surabaya. Indepth interview using interview guidelines was conducted to some informantswho was succeded to be billionaires and rewarded luxury cars, yacht, personal airplane, villa from their downlines. Thisresearch result showed that MLM distributors' motivation to do this business was their knowledge about this businessand its products. They have commitment, dreams, and consistency in MLM business. Socio cultural construction inMLM business done by support system was important because business culture in MLM different from conventionalbusiness. Therefore, MLM business education process done and practiced step by step in order to obtain more benefi ts bycooperating with their groups.

Keyword :

benefits, MLM bisnis education, MLM group networks, Business value conflicts, .,


References :

  1. Abdullah I, (2006). Dunia Tanpa Batas: Tantangan Metode Antropologi dalam Pemahaman Masyarakat.. Yogyakarta : Pustaka Pelajar
  2. Bourdieu P, (1990). The Logic of Practice.. Cambridge : Polity Press


   


Archive Article

Cover Media Content

Volume : 25 / No. : 4 / Pub. : 2012-10
  1. Konstruksi realitas impor beras oleh kompas online: sebuah analisis wacana kritis
  2. Tantangan-tantangan kesisteman partai pada aktivitas kepemiluan: kasus ppp dan pkb sampang pada pemilu tahun 2009
  3. Model sekolah bisnis multi level marketing di kota surabaya
  4. Relasi kebudayaan dalam kebijakan publik dan sistem regulasi negara
  5. Potret resiprositas dalam tradisi nyumbang di pedesaan jawa di tengah monetisasi desa
  6. Globalisasi ekonomi dan ketergantungan buruh perempuan
  7. Strategi nafkah rumah tangga petani sasak persawahan dan nelayan sasak pesisir di lombok timur
  8. Konflik sosial di era reformasi
  9. Manusia sebagai penentu penciptaan nilai dan kinerja perusahaan perbankan di indonesia