Masyarakat, Kebudayaan dan Politik
ISSN Lama 0216-2407, Baru 2086-7050
Vol. 23 / No. 3 / Published : 2010-07
Order : 4, and page :196 - 205
Related with : Scholar Yahoo! Bing
Original Article :
Strategi peningkatan akses pasar dan peluang inovasi usaha kecil nelayan pasuruan
Author :
- Edy Wahyudi *1
- Riset Ilmiah Strategis (L-RIS) dan Prodi Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Jember
Abstract :
The effort to empower fishers in Pasuruan had become serious problems because of their low education, dependency to nature, traditional technology, etc. This research was intended to improve market access strategy in fishers small busines, to find opportunity to develop innovation in small business environment, to find innovation problem in fishers small business in Pasuruan,and to identify the innovation opportunities in technology, product, and innovation administration. This research applied descriptive-qualitative method. The research findings showed that the biggest internal problem was the absence of formally/legally institutionalized small business. The formal institutionalization of the small business became a kind of pre-condition for the next strategy to be applied. The opportunity to create various innovations could still be undertaken by fishers small business. The opportunity of technological innovation could still be undertaken by prioritizing the need and work culture of the fishers small business. Product innovation could be carried out by proper timing in order that fishers small business is not burdened by training. Training and supervision could possibly be conducted in the area of the small business to also show the business doers that the supervision is a serious attempt. The product innovation must be supported by market access as a compulsory requirement to innovation sustainability. If there is no guarantee to market access, the effort will fail as shown by the supervisory program that so far has been undertaken by government. Administrative innovation can be done by formalizing small business, forming a clear structure of the organization.
Keyword :
market access, fishers small business, small business innovation, administrative innovation, innovation problems,
References :
Hill, CW & Jones, GL,(1998) Strategic Management: an Integrated Approach New York : Houghton Miffin Company
Shapiro, SM,(2002) Innovation: A blue print for surviving and thriving in age of change New York : Donnely and Sons Company
Archive Article
Cover Media | Content |
---|---|
Volume : 23 / No. : 3 / Pub. : 2010-01 |
|