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Detail Article

Jurnal Palimpsest

ISSN 2086-0994

Vol. 4 / No. 1 / Published : 2012-11

TOC : 9, and page :59 - 70

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Original Article :

Perilaku penemuan informasi untuk berbelanja online (study kualitatif tentang perilaku penemuan informasi produk dan gaya hidup berbelanja online di kalangan wanita pekerja di sektor swasta di kota surabaya)

Author :

  1. Debora Angelisa Putri Maharsi*1
  1. Departemen Ilmu Informasi dan Perpustakaan, FISIP, Universitas Airlangga

Abstract :

The rapid development of technology information, especially internet, has changed people in all around the world becoming society of information. This development has changed public’s behaviour in term of shopping from the real market to the virtual market. A change in the way of shopping is affected by the increasing of internet user in the society especially women workers in the private sector. Typically, this is started from searching for information on the internet because of the demands of the job and the need of information, thus this community will discover the information related to online shopping. Furthermore, the use of online shopping as an expenditures medium is driven by the numerous presence of advertisements, therefore it develops a lifestyle of using online shopping in women who are working in the private sector. This qualitative study was carried out to reveal the information seeking behavior for online shopping in women who are working in private sector by using (internet / Online shpping) as the media. Moreover, This study used the Everyday Life Information Seeking (ELIS) theory which means understanding this text within the scope of finding information related to a product and lifestyle developed by the community through advertisement. This study exhibits two typologies of customer, first is the Selective Online Shopping Behavior, which tends to seek the information about a product beforehand and compare with the others, this typology of costumer is also affected by advertisement and will seek the information in advance related to advertisement placed on an online shopping. On the other hand, the second typology of customer, the non selective online shopping behavior tends to buy the first seen item and which is certainly becoming a trend at the moment, extremely influenced by the advertisement, therefore once an advertisement is presented, one will directly purchase the item without much consideration and tend to have a behavior which aims to a self-existence (would like to be paid attention) and would like to be a trend-centre in their socialization neighborhoods.

Keyword :

Information seeking behavior, lifestyle, online shopping, Selektive Online Shopping Behavior and Non Selektive Online Shopping Behavior,


References :

  1. Jean P Baudrillard, (2011). Masyarakat Konsumsi. Bantul : Kreasi Wacana Offset


   


Archive Article

Cover Media Content

Volume : 4 / No. : 1 / Pub. : 2012-11
  1. Studi deskriptif tentang kerjasama perpustakaan perguruan tinggi negeri di surabaya
  2. Layanan anak pada perpustakaan proklamator bung hatta dalam menumbuhkan minat baca anak
  3. Peran email dalam pengelolaan manajemen rekod
  4. Profil pelestarian naskah kuno minangkabau, sumatera barat
  5. Informasi ilmiah berbasis open access: sumber dan sarana penelusurannya
  6. Mods metadata alternatif dalam pengembangan aplikasi perpustakaan digital di indonesia (studi kasus senayan library management system)
  7. Internet dalam konteks perpustakaan
  8. Model perilaku penemuan informasi siswa sma di surabaya (studi tentang faktor-faktor yang mempengaruhi siswa sma di surabaya memanfaatkan perpustakaan sekolah)
  9. Perilaku penemuan informasi untuk berbelanja online (study kualitatif tentang perilaku penemuan informasi produk dan gaya hidup berbelanja online di kalangan wanita pekerja di sektor swasta di kota surabaya)
  10. Aktualisasi diri kelompok penggemar (fandom) manga