Jurnal Palimpsest
ISSN 2086-0994
Vol. 1 / No. 2 / Published : 2010-05
Order : 7, and page :165 - 170
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Original Article :
Personal selling dalam kegiatan promosi perpustakaan
Author :
- Asep Saeful Rohman*1
- Staf pengajar di jurusan Ilmu Informasi dan Perpustakaan Fikom Unpad, Bandung
Abstract :
Concept and strategy has been widely applied by various institutions/companies including information providers institutions such as libraries and other information agencies.
Keyword :
References :
De Saez, Eileen Elliott,(2002) Marketing Concept for Libraries and Information Services London : Facet Publishing
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