UNIVERSITAS AIRLANGGA



Detail Article

Jurnal Palimpsest

ISSN 2086-0994

Vol. 1 / No. 2 / Published : 2010-05

Order : 7, and page :165 - 170

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Original Article :

Personal selling dalam kegiatan promosi perpustakaan

Author :

  1. Asep Saeful Rohman*1
  1. Staf pengajar di jurusan Ilmu Informasi dan Perpustakaan Fikom Unpad, Bandung

Abstract :

Concept and strategy has been widely applied by various institutions/companies including information providers institutions such as libraries and other information agencies.

Keyword :

Marketing, Personal Selling,


References :

De Saez, Eileen Elliott,(2002) Marketing Concept for Libraries and Information Services London : Facet Publishing





Archive Article

Cover Media Content

Volume : 1 / No. : 2 / Pub. : 2010-05
  1. Generasi Virtual: Gaya Hidup Dan Dampak Sosialnya
  2. Perempuan Dan Teknologi Informasi
  3. Kecenderungan Penelitian Bidang Informasi Dan Perpustakaan Di Indonesia
  4. Perilaku Pencarian Dan Penggunaan Informasi
  5. Digitizing And Archiving Local Content
  6. Virtual Library: Paradigma Baru Pengelolaan Informasi
  7. Personal Selling Dalam Kegiatan Promosi Perpustakaan
  8. Public Relation In Library
  9. Memprediksi Industri Cetak; Pergulatan Masa Depan Industri Cetak Melawan Internet
  10. Upaya Perlindungan Seni Budaya Tradisional Melalui Kegiatan Dokumentasi Di Perpustakaan