Skriptorium
ISSN 2302-8858
Vol. 2 / No. 2 / Published : 2014-02
Order : 0, and page :116 - 125
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Original Article :
Wacana marketing revolution tung desem waringin: analisis wacana berdasarkan tujuan komunikasi dan fungsi ilokusi
Author :
- Vika Suci Primadani*1
- Mahasiswa Fakultas Ilmu Budaya
Abstract :
illocutionary speech act function in Marketing Revolution seminar by Tung DasemWaringin. A discourse business seminar with its communication purpose is very important.Communication which is done on business seminar has specific context like beingencouragement and motivation for its audience to act as speaker’s said and take a step asspeaker’s said so this research purposes to describe discourse based on communicationpurpose. Moreover, there is illocutionary speech act in business seminar. Illocutionaryspeech act in business seminar is used to deliver knowledge, information, story, andmotivation are the driving force individuals to do something as maximum so this researchpurposes to describe illocutionary function. This research is descriptive because this isdone only based on the fact. Data collection method that used is scrutinized (simak)method, is scrutinize use of language in Marketing Revolution seminar by Tung DasemWaringin, then the data is note and classified based on communication and speech actpurpose. After that, the data is analysed and presented. There are five types of discourse inthis research result is reviewed from communication purpose, are persuasion discourse,descriptive discourse, exposition discourse, argumentation discourse, and narrativediscourse. Whereas speech act function is found directive speech act which consist of askor appeal act. Expressive speech act consist of praise act. Commissive speech act consist ofpromise act.
Keyword :
marketing revolution, communication purpose discourse, illocutionary function,
References :
Alwasilah, A. Chaedar.,(1993) Pengantar Sosiolinguistik Bahasa. Bandung : Angkasa.
Eriyanto. ,(2001) Analisis Wacana: Pengantar Analisis Teks Media. Yogyakarta : LKIS
Wibowo, Wahyu,(2001) Manajemen Bahasa. Jakarta: Gramedia Jakarta : Gramedia
Yule, George.,(2006) Pragmatik. Yogyakarta : Pustaka Pelajar
Wijana, I Dewa Putu. dan Muhammad Rohmadi,(2010) Analisis Wacana Pragmatik: Kajian Teori dan Analisis. Surakarta : Yuma Pustaka
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