UNIVERSITAS AIRLANGGA



Detail Article

Allusion

ISSN 2301-5829

Vol. 3 / No. 2 / Published : 2014-08

Order : 7, and page :132 - 140

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Original Article :

The negotiation of non-members of hijabers surabaya community in consuming hijab fashion proposed by the community

Author :

  1. Aulia Anis*1
  2. Nurul Fitri Hapsari*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

Hijab has become popular and massively industrialized as the result of hijab fashion concept. The existence of Hijabers Surabaya community is believed as the apparatus to spread the new hijab concept towards Surabaya Muslim women. However, he hijab fashion concept proposed by its community is different with the obligation value in Islam. It is assumed that hijab has shifted from religious obligation into the fashion industry. Thus, the aim of this research is to see the negotiation attitude of the non-members in consuming the hijab fashion proposed by its community. The writer also wants to see the influence of the community in spreading their concept of hijab towards the non-members regarding their identity in wearing hijab by imitating the hijab fashion concept. Qualitative method along with purposive sampling are used in this research in order to gain the data from the interview process of 21 informants who are the non-members of the community but haveever attended the community’s events. This research implies that the tactic and strategy of the informants reflect their negotiation attitude towards the hijab fashion which also emphasizes the new meaning of hijab as fashionable and modern. 

Keyword :

consumption, hijab, hijab style by Hijabers Surabaya, identity, negotiation,


References :

Lodziak, C,(2002) The Myth of Consumerism London : Pluto Press





Archive Article

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Volume : 3 / No. : 2 / Pub. : 2014-08
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  7. The Negotiation Of Non-members Of Hijabers Surabaya Community In Consuming Hijab Fashion Proposed By The Community
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  9. Kelly’s Irony Of Happiness In Pursuing True Happiness In Macpherson’s Talk Of The Town Novel
  10. Vietnam And The Civil War: A New Historical Perspective Of Michael Shaara’s The Killer Angels

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