UNIVERSITAS AIRLANGGA



Detail Article

Allusion

ISSN 2301-5829

Vol. 2 / No. 1 / Published : 2013-02

Order : 6, and page :39 - 45

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Original Article :

The portrayal of women’s poses on fashion photography of fotografer.net’s gallery: roland barthes’ camera lucida analysis

Author :

  1. Inggit Fatmawati*1
  1. Mahasiswa Fakultas Ilmu Budaya

Abstract :

Fashion through photography is usually related to fashion magazine or promotion of fashion line. Fashion from the pure photography’s point of view is usually discussed by the photographers as hobbyists. Fotografer.Net is a popular photographers’ community portal in Indonesia and South East Asia. It has the capability to be a reference among photographers. The paper attempts to find out the portrayal of women’s poses in fashion category of Fotografer.Net and how women displayed. Fashion is actually unisex, but female is likely being the subject of this interest, more than male. The main focus of the fashion photography is supposed to be at the clothing style, but it is finally shifted in to the exposing of women’s bodies. The photograph also reflects seductive representation towards audience. The analysis is based on Roland Barthes’ Camera Lucida as the tool-kit for photographic images analysis and Erving Goffman’s Gender and Advertisement used to reveal the meaning of women’s pose. The poses of women in three selected photographs of Fotografer.Net’s fashion category represent about how women become objectified and sometimes unidentified subject. The poses are also supported by the clothing style and settings to construct the idea of women become objectified and represent the ideal beauty in fashion photography. However, the emergence trends that varied in Indonesian fashion scene still maintain this kind of fashion photography from the hobbyists’ point of view.

Keyword :

Camera Lucida, Fashion Photography, Pose, Punctum, Studium,


References :

Ambrose, G. & Harris, P.,(2007) The Visual Dictionary of Fashion Design Switzerland : AVA Publishing

Barthes, R.,(2007) Camera Lucida: The Reflection of Photography (Trans. Richard Howard) - : Hill and Wang.

Goffman, E.,(1976) Gender Advertisements New York : Harper & Row

La Grange, A.,(2005) Basic Critical Theory for Photographs Oxford : Focal Press

Reindl, S.,(2002) Sensing the Shelf: Women’s Recovery From Bulimia - : Harvard University Press





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  6. The Portrayal Of Women’s Poses On Fashion Photography Of Fotografer.net’s Gallery: Roland Barthes’ Camera Lucida Analysis
  7. Negotiating Traditional Gender Roles In Laura Ingalls Wilder’s Little Town On The Prairie
  8. Gender Stereotypes And Reinforcement Of Patriarchy In The Reality Show Pilik-pilih Mantu
  9. The Resistance Toward Patriarchal Performed By Anne Boleyn In The Other Boleyn Girl Film By Justin Chadwick
  10. The Male Gaze In Chicago Film (2002)

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