UNIVERSITAS AIRLANGGA



Detail Article

Jurnal Hubungan Internasional

ISSN 1411-9729

Vol. 9 / No. 2 / Published : 2016-07

Order : 19, and page :335 - 352

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Original Article :

Keterkaitan hegemoni amerika serikat terhadap penguasaan pasar industri kedai kopi dunia

Author :

  1. Fauziah Rohmatika Mayangsari*1
  1. Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik

Abstract :

The United States and its coffee industry is dominance over global coffeehouse market by collectively hold a global market share of 43.2% through American coffee companies. However, in the coffee commodity chain, the United States is considered as one of the largest consumers rather than producers. This anomaly raises a question how a country which is not the main producer dominates the market at the end of the commodity chain. Hegemonic capabilities allow a country to take innovative steps in relation to the competitive advantage theory. Research fnds that the United States possesses two hegemonic capabilities which enable it to take innovative measures: (1) its ability to set an agenda in order to create a conducive environment for the domestic coffee industry, (2) and its ability to help transform the coffee industry while turning itself into one of the most influential coffee cultures in the global coffee industry.

Keyword :

hegemonic capability, competitive advantage, coffee shop industry,


References :

Clark, Taylor,(2007) Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture New York : Little Brown

Livingston, Steven G.,(1992) The Politics of International Agendasetting: Reagan and North-South Relations 36 (3): pp. 313-329 : International Studies Quarterly

Luttinger, Nina, dan Gregory Dicum,(2006) The Coffee book: Anatomy of An Industry From Crop To The Last Drop New York : The New Press

Morris, Jonathan,(2013) Why Espresso? Explaining Changes in European coffee Preferences From a Production of Culture Perspective 20 (5): pp. 881-901 : European Review of History: Revue européenne d’histoire

Porter, Michael,(1985) Competitive Advantage: Creating and Sustaining Superior Performance New York : Free Press





Archive Article

Cover Media Content

Volume : 9 / No. : 2 / Pub. : 2016-07
  1. Keterbatasan Faktor Kedekatan Geografis Dalam Mendukung Perkembangan Destinasi Ekspor Industri Kreatif
  2. Independensi Amerika Serikat Dan Investasi Sovereign Wealth Fund Tiongkok Di Sektor Strategis
  3. Look East Policy India Dan Usaha Pembendungan Tiongkok
  4. Kebijakan Luar Negeri Brazil Untuk Mempertahankan Posisi Eksportir Utama Dalam Pasar Etanol Global
  5. Kelangsungan Industri Shale Oil Amerika Serikat Di Tengah Tekanan Harga Minyak Dunia 2014-2015
  6. Kepentingan Tiongkok Di Balik Dukungannya Terhadap Chiang Mai Initiative Multilateralism (cmim)
  7. Model Non-ideal Reformasi Pasar India Dalam Kontrol Ketidaksempurnaan Pasar Dan Peningkatan Pertumbuhan Ekonomi
  8. The Role Of Religion, Idea And Identity In Taliban Alliance With Al Qaeda In Afghanistan
  9. Keterkaitan Hegemoni Amerika Serikat Terhadap Penguasaan Pasar Industri Kedai Kopi Dunia
  10. Drawing Asean Limits And Strengths In Tackling Terrorism: Study Case Of Abu Sayyaf Group

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