UNIVERSITAS AIRLANGGA



Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 10 / No. 3 / Published : 2012-09

Order : 7, and page :159 - 164

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Original Article :

A strategy design of marketing based on product life cycle as an effort to increase visits to ketapang al hikmah clinic in sampang regency

Author :

  1. Nur Aida Rachmawati*1
  1. Puskesmas Arosbaya Kabupaten Bangkalan

Abstract :

ABSTRACT Product Life Cycle (PLC) was an important concept which is used to describe a series of stages of a product from the introduction stage to the stage when the product begins to decrease in its sale and profitability, and finally it disappears from the market.  The background of this study  is the decrease in the number of patients  at public  service at Al Hikmah Clinic in Ketapang, Sampang Regency. The purpose of this study  is to propose a strategy  design of marketing  based on PLC as an effort to increase visits to Al Hikmah Clinic in Ketapang, Sampang Regency. This study uses observational study design. Observed from the time of the research, it belongs to cross-sectional study. The results of the study show that all key  characteristics in PLC refer to Growth Stage. Based on the results,  the recommended marketing  strategy design must  be  adjusted to the position  of the products in the PLC, while considering the analysis  on the customers’ satisfaction and demands as well as the internal condition of the clinic. The recommended efforts to increase the number of visits to the public  service are improving  the quality of the products, having  more  post  medical treatment service, giving clear explanation  on pricing the fee, improving  access to the service by mobile  service and home care. Related to communication problem, it is recommended to change the  advertisements from  product awareness building  to trust building and product purchase, by communicating the advantages of the public  service products through  various events . Keywords: Product  Life Cycle,  Growth Stage, Marketing Strategies

Keyword :

Product Life Cycle, Growth Stage, Marketing Strategies,


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Archive Article

Cover Media Content

Volume : 10 / No. : 3 / Pub. : 2012-09
  1. Influence Analyses Of Officers Organizational And Occupational Commitment To Leprosy Program Performance In Public Health Center Of Bojonegoro Regency
  2. Recommendation Of Development Qwl (quality Of Work Life) Based On Qwl Effect Analysis On Nurse Job Satisfaction In Leprosy Hospital Of Sumberglagah Pacet Mojokerto
  3. Recommendations For Improving The Organizational Learning Of Creativity In Leprosy Hospital Sumberglagah
  4. Improvement Task Performance, Contextual Performance And Job Satisfaction Of Radiology Unit Staff Based On Job Characteristic, Motivation And Work Attitude Analysis In St. Vincentius Catholic Hospital Surabaya
  5. Performance Evaluation Using Malcolm Baldrige National Quality Award For Improving Quality Service
  6. Analysis Of The Influence Of Predisposing, Enabling And Reinforcing Factors On Compliance Of Pulmonary Tb Treatment In Bojonegoro
  7. A Strategy Design Of Marketing Based On Product Life Cycle As An Effort To Increase Visits To Ketapang Al Hikmah Clinic In Sampang Regency
  8. Analysis Influence Self Leadership Development Of The Head Of Public Health Centers On Performance Of Public Health Centers
  9. Recommendations To Improve Maternity Health Facility In The Work Area District Health Center Jrangoan Sampang
  10. Characteristics Analysis Of Customers And The Types Of Brand Associations As An Efforts To Improve The Utilization Of Voluntary Counselling And Testing Clinic
  11. Efforts To Improve Inpatient Transaction Processing System
  12. Active Case Treatment Is More Cost Effective For Early Stage Lung Tb Treatment
  13. Operational Research Use Modified Problem Solving Cycle To Improve Performance Of Manager

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