UNIVERSITAS AIRLANGGA



Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 9 / No. 3 / Published : 2011-09

Order : 10, and page :193 - 199

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Original Article :

Hospital positioning based on internal external matrix

Author :

  1. Lucia Endarwati*1
  1. RSUD Kabupaten Kediri

Abstract :

The Kediri Regency Pare General Hospital, is developing and is currently a Non-Educational B-Type Hospital with 215 beds. Analysis on internal- and external-factors is currently not incorporated in the formulation of the hospital’s development-plan. The objective is to identify and understand the strategic-position of the Kediri Regency Pare General Hospital grounded on an analysis on internal- and external-factors to formulate a strategic-plan recommendation appropriate for the strategic-position of the Kediri Regency Pare General Hospital. This is a Cross-Sectional Descriptive-Observation conducted at the Kediri Regency Pare General Hospital between April and June of 2010. All management-level personnel at the Kediri Regency Pare General Hospital comprise the sample. The Internal-External Matrix is utilized to identify the strategic-position of the Kediri Regency Pare General Hospital. A focus group consisting of and interviews with the management of the Kediri Regency Pare General Hospital are utilized to identify the Critical Success-Factors pertaining to the internal- and external-environment of the Kediri Regency Pare General Hospital. Analysis utilizing the Internal-External Matrix reveal the Kediri Regency Pare General Hospital is positioned within the 5th-quadrant where the appropriate strategy is to hold and maintain. Market penetration and products-development are the suggested strategies.

Keyword :

Internal-External Matrix, Hold and Maintain Strategy, Products-Development,


References :

David, F.R.,(2009) Manajemen Strategis; Konsep Edisi 12 Jakarta : Salemba Empat





Archive Article

Cover Media Content

Volume : 9 / No. : 3 / Pub. : 2011-05
  1. The Learning Program Improvement Based On Analysis Of Management Functions, Human Resource Empowerment, And Organizational Learning
  2. Readiness Analysis As A General Hospital Type C
  3. Evaluation Of Pbl Implementation Based On Context-input-process-product Model
  4. Making Standard Procedure As A Recommendation To Increase Utilization Of Operating Room
  5. Brand Image Analysis To Construct Positioning Strategy
  6. Dominant Factors Which Influence Employees Intention Towards Change Based On Planned Of Behavior
  7. Efforts To Increase The Exclusive Breast Feeding By Lactating Mothers Trough Social Marketing
  8. Midwives Commitment Review To Increase The Utilization Of Poned
  9. Patient Safety Development Program Based On Individual Awareness And Commitment
  10. Hospital Positioning Based On Internal External Matrix

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