UNIVERSITAS AIRLANGGA



Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 9 / No. 2 / Published : 2011-05

Order : 9, and page :131 - 136

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Original Article :

Social marketing plan to improve permanent tooth filling at the dental clinic of public health center

Author :

  1. Trining Widodorini*1
  1. Fakultas Kesehatan Masyarakat, Universitas Airlangga, Surabaya

Abstract :

Nine out of fifteen Public Health Center or 60% of all Public Health Center in the working area of Malang Municipal Health Office have a ratio of 1:1.57 which is under the target of Department of Health in 2000. The purpose of this study is to formulate a social marketing plan to improve permanent tooth filling at the  Dental Clinic of  Public Health Center in Malang City. This is a comparative study conducted cross-sectional. Population is taken from 15 at the Dental Clinic of Public Health Center. The highest ratio is in Ciptomulyo Public Health Center, while the lowest ratio is in Pandanwangi Public Health Center to put up both as research samples. Data collection technique is taken from visiting patients from both Public Health Center  in a  one-week-period in April 2009 to analyze patients behavior. Research result showed there was a significant relation between the desire to have dental treatment and decision to take dental treatment (α=0.0001) with the value of R = 0.739, it showed the strong correlation between the desire to have dental treatment and decision to do dental treatment. Recommendation on social marketing plan is formulated to  improve the permanent tooth filling.

Keyword :

social marketing, dental treatment, Dental Clinic of Public Health Center, patient behavior,


References :

Herijulianti E, Indriani TS, Artini S.,(2002) Pendidikan Kesehatan Gigi Jakarta : Penerbit Buku Kedokteran EGC





Archive Article

Cover Media Content

Volume : 9 / No. : 2 / Pub. : 2011-01
  1. The Influence Of Employees Factor, Organization, Work Satisfaction And Commitment Towards Withdrawal Process
  2. Obedience Officer In The Implementation Of Sops
  3. Unit Cost Calculation Using Activity Based Costing Method As The Basis Of Rationalized Tariff
  4. Efforts To Decrease Antibiotic Medication By Behavioral Intention
  5. Recomendation Of Inside-out Approach On Branding Activity
  6. Planning Of Service Quality Deployment Based On House Of Quality Method
  7. Managing Voice Of The Customer Based On Patient Satisfaction
  8. Recommendations To Increase Pap Test Screening Utilization Of Patient Who Had Mammography Screening
  9. Social Marketing Plan To Improve Permanent Tooth Filling At The Dental Clinic Of Public Health Center

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