Administrasi dan Kebijakan Kesehatan
ISSN 1412-8853
Vol. 11 / No. 1 / Published : 2013-01
Order : 3, and page :11 - 15
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Original Article :
The effort in increasing out-patients visits at dental clinic using marketing 3.0 approach
Author :
- CATHARINA KUMALASARI**1
- Mahasiswa Pasca Sarjana
Abstract :
Reksa Waluya is a not for profit Hospital owned by Gereja Kristen Jawi Wetan (GKJW) foundation. The existing data shows a decrease in general out-patients’ visiting dental clinic at Reksa Waluya Hospital in the last 5 years as many as 46.61% - 67.35%. The purpose of this study is to arrange marketing efforts in accordance with customers’ mind, heart, and spirit in order to increase general patients’ visits at the dental clinic of Reksa Waluya Hospital. This was a descriptive study aiming at market diagnostic in order to determine opportunity and factors having association with opportunity to assist in marketing decision making. The result of this study reveal that the hospital’s vision and mission has not been implemented in values, rearrangement of the management’s policy on dentists’ service hours, waiting room and the hospital’s facilities, addition in type of services and the increase of the dentists’ responsibility as well as the development of innovation. The suggested recommendations are: to determine values, to add the evening hours of dentists’ services, to add the type of services at the dental clinic, to increase the dentists’ responsibility and innovation, and to renovate the waiting room and facilities of the hospital. Reksa Waluya is a not for profit Hospital owned by Gereja Kristen Jawi Wetan (GKJW) foundation. The existing data shows a decrease in general out-patients’ visiting dental clinic at Reksa Waluya Hospital in the last 5 years as many as 46.61% - 67.35%. The purpose of this study is to arrange marketing efforts in accordance with customers’ mind, heart, and spirit in order to increase general patients’ visits at the dental clinic of Reksa Waluya Hospital. This was a descriptive study aiming at market diagnostic in order to determine opportunity and factors having association with opportunity to assist in marketing decision making. The result of this study reveal that the hospital’s vision and mission has not been implemented in values, rearrangement of the management’s policy on dentists’ service hours, waiting room and the hospital’s facilities, addition in type of services and the increase of the dentists’ responsibility as well as the development of innovation. The suggested recommendations are: to determine values, to add the evening hours of dentists’ services, to add the type of services at the dental clinic, to increase the dentists’ responsibility and innovation, and to renovate the waiting room and facilities of the hospital.
Keyword :
marketing 3.0, dental clinic, customer,
References :
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Astuti, S.W dan Priambodo, D,(2007) Pengaruh Keahlian Komunikasi Penyaji terhadap Kepuasan Pasien melalui Kejelasan Peran dan Kepatuhan Pasien Klinik Obesitas “X” di Surabaya Surabaya : Jurnal Administrasi dan Kebijakan Kesehatan
Kartajaya, H dan Darwin, W,(2010) Connect: Surfing New Wave Marketing Jakarta : PT Gramedia Pustaka Utama
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Archive Article
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 Volume : 11 / No. : 1 / Pub. : 2013-01 |
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