AntroUnairDotNet
ISSN 2303-3053
Vol. 6 / No. 1 / Published : 2007-01
Order : 2, and page :13 - 25
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Original Article :
Fungsi coffee shop bagi perempuan penikmat kopi (studi deskriptif di coffee shop hoomee surabaya )
Author :
- Ainun Nadrah Santoso*1
- Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
ABSTRAK Fungsi coffee shop bagi kaum perempuan penikmat kopi di coffee shop HOOMEE “bite & slurp” Surabaya. Bertujuan untuk melihat sejauh mana fungsi peranan & nilai suatu tempat coffee shop bagi kaum perempuan penikmat kopi . Peneliti menganggap penelitian ini penting karena fenomena ketertarikan kaum perempuan dengan coffee shop semakin besar, maka menarik untuk dibahas karena mulai bermunculan para penikmat kopi dari kaum perempuan. Penelitian ini dilakukan di coffee shop HOOMEE “bite & slurp Surabaya menggunakan metode kualitatif dengan tipe penelitian deskfriptif dengan menggunakan teknik wawancara mendalam. Penelitian menggunakan informan sebagai subyek yang disampaikan oleh enam pengunjung di coffee shop HOOMEE “bite & slurp Surabaya. Penelitian ini dilakukan menggunakan Teori Fungsionalisme dari Malinowski untuk menganalisis hasil temuan data. Hasil penelitian menunjukkan Perempuan penikmat kopi saat ini melihat coffee shop bukan hanya sekedar mendapatkan sajian kopi, tetapi sebagi tempat untuk berkumpul dengan kerabat, belajar, dan mendapatkan suasana yang nyaman serta fasilitas yang mendukung saat menikmati sebuah sajian kopi dengan kulitas kopi yang baik. Kata Kunci : perempuan, coffee shop,fungsionalisme. ABSTRACT This study titled function coffee shop for women coffee drinkers at the coffee shop HOOMEE "bite and slurp" Surabaya. This study aims to see the extent of the role and function of the value of a coffee shop for women coffee drinkers. Researchers believe this study is important because a certain phenomenon, women’s enlarging interest in coffee shop. This topic is interesting to discuss because of the emerging women coffee lovers. This research was conducted at the coffee shop HOOMEE "bite and slurp Surabaya using qualitative methods with a deskfriptif type of study using in-depth interview techniques. This research use informants as subjects delivered by a six diners at the coffee shop HOOMEE "bite and slurp Surabaya. This research was conducted using the theory of functionalism of Malinowski to analyze the findings of the data. The results shows that currently, women coffee drinkers see coffee shops not only as a place to drink coffee, but as a place to gather with relatives, learn, and get a comfortable atmosphere as well as the supporting facilities while enjoying a grain of coffee with a good-quality coffee. Keywords : women, coffee shop, functionalism
Keyword :
perempuan, coffee shop, fungsionalisme,
References :
Moleong J Lexy .,(1992) Metodologi Penelitian Kualitatif AntroUnairdotNet, Vol.VI/No.1/Pebruari 2017, hal 25 : Bandung : PT REMAJA ROSDAKARYA
Oldenburg, Ray. ,(1998) The Great Good Place (Third Places). AntroUnairdotNet, Vol.VI/No.1/Pebruari 2017, hal 25 : New York: Marlowe&Company.
Rismiati, E catur dan I.G. Bondan Suratno. ,(2001) Pemasaran Barang dan Jasa. AntroUnairdotNet, Vol.VI/No.1/Pebruari 2017, hal 25 : Yogyakarta: Kanisius
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