UNIVERSITAS AIRLANGGA



Detail Article

INSAN Media Psikologi

ISSN 1411-2671 (Cetak); 2310-7945 (Online)

Vol. 13 / No. 3 / Published : 2011-12

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Original Article :

Evaluation of psychometric properties of adaptation social desirability scale from marlowe-crowne social desireability

Author :

  1. Wahyu Widhiarso*1
  2. -*2
  3. -*3
  4. -*4
  5. -*5
  1. -
  2. -
  3. -
  4. -
  5. -

Abstract :

The purpose of this study was to evaluate the psychometric properties of Social Desirability Scale. Thescale consists of 20 items which adapted from Marlowe-Crowne Social Desirability Scale (MC-SD).Data analysis from 197 respondents suggests that the measurement model of social desirability byMC-SD can be divided into three factors. The items of parameter were separately evaluated by RaschModel within its factor. From the 18 items which included in this modeling, all items have optimalindication value. Most of the items have moderate level of difficulty, so this scale will provideoptimum information if it was administered to the respondent at moderate level of socialdesirability. The data analysis was continued to develop the scale into the short version. The itemswhich provide less optimal information about the social desirability were deleted. The comparisonresult between the length and short version scale provide no difference optimal information inmeasuring social desirability. In general, it can conclude that the items of Social Desirability Scalewhich analyzed used Rasch Model have optimum psychometric properties.

Keyword :

social desirability scale, Rasch model, optimum item information,


References :

Blake, B. F., Valdiserri, J., Neuendorf, K. A., & Nemeth, J.,(2006) Validity of the SDS-17 measure of social desirability in the American context - : Personality and Individual Differences

Cox, B. J., Swinson, R. P., Direnfeld, D. M., & Bourdeau, D.,(1994) Social desirability and self-reports of alcohol abuse in anxiety disorder patients - : Behaviour Research and Therapy

Furnham, A.,(1986) Response Bias, Social Desirability and Dissimulation - : Personality and Individual Differences

Paulhus, D. L.,(1984) Two component models of socially desirable responding - : Journal of Personality and Social Psychology

Tan, L., & Grace, R. C.,(2008) Social Desirability and Sexual Offenders A Review - : Sexual Abuse-a Journal of Research and Treatment





Archive Article

Cover Media Content

Volume : 13 / No. : 3 / Pub. : 2011-12
  1. Evaluation Of Psychometric Properties Of Adaptation Social Desirability Scale From Marlowe-crowne Social Desireability
  2. The Fine Motor Skills In Preschool Children Based On Bender Gestalt Test
  3. Potency And Entrepreneurship (ppe) Training To Develop The Entrepreneurship Skill Of Senior High School Students
  4. Regime And Mainstream: An Introduction Of History Of Psychology In Russia
  5. Fullfilment Aspects Of Marital Satisfaction For Wife Claiming Divorce
  6. Motivation To Read English Literature At The Students Of Psychology Faculty Of Airlangga University
  7. Psychography Analysis Of Movie Audience In Surabaya

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