UNIVERSITAS AIRLANGGA



Detail Article

Jurnal Administrasi Kesehatan Indonesia

ISSN 23033592

Vol. 2 / No. 1 / Published : 2014-01

Order : 7, and page :59 - 66

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Original Article :

Brand image rsud ploso jombang after being change status of health center hospital

Author :

  1. Sharita Aula Rochmi*1
  2. Ratna Dwi Wulandari*2
  1. Mahasiswa Fakultas Kesehatan Masyarakat
  2. Dosen Fakultas Kesehatan Masyarakat

Abstract :

Based on the data in practice inpatient visits for the past three years after changing the status of health centers into hospitals the trend was decline. The purpose of this study was to determine the effect of brand image on the utilization of public health care facilities in the hospitals that post Ploso status change from clinic to hospital. This research is descriptive,the method used was a survey with a cross-sectional observational approach with sample of 99 people. The sampling technique used was purposive sampling. Based on the results of research, by 52.9% of respondents who had conducted the utilization of health services in hospitals Ploso associate the type of brand association is good. Whereas favourability of brand association Ploso hospitals associated by respondents who never used by 55.2% of health care is good. By 47.1% of respondents who ever utilize health services associate uniqueness of brand association is a good Ploso Hospital. To increase the number of people in the utilization of health care facilities in Ploso hospital, advised hospital intensive socialization Ploso hospitals where the surrounding community and gradually make improvements and additions to facilities and infrastructure of Ploso Hospital.

Keyword :

exchange of status, brand image, utilization,


References :

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Archive Article

Cover Media Content

Volume : 2 / No. : 1 / Pub. : 2014-01
  1. Analysis Of Health Service Quality According To The Dimensions Of Dabholkar In Mina Pavilion Siti Khodijah Hospital Sepanjang
  2. Analysis Of Outpatient Satisfaction With Costumer Value Index Of Potential Gain
  3. Analysis Of Service Quality According Brady And Cronin Concept In Pediatrics Clinic
  4. Reutilization Willingness Analysis Based On Assesment And Expectation Of Maternity Patients
  5. Analysis Of Determined Factors Of Tardiness Providing Documents Service In Outpatient Medical Record Unit
  6. Analisis Kebutuhan Obat Pnanalysis Of Pneumonia Drugs Needs In Toddlers Based On Morbidity Method At City Pharmaceutical Warehouse In Surabaya
  7. Brand Image Rsud Ploso Jombang After Being Change Status Of Health Center Hospital
  8. Analyze Patient Satisfaction To The Service Quality By Donabedian Theory In The Laboratory Installation

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