UNIVERSITAS AIRLANGGA



Detail Article

Jurnal Administrasi Kesehatan Indonesia

ISSN 23033592

Vol. 1 / No. 3 / Published : 2014-03

Order : 8, and page :263 - 271

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Original Article :

Cross selling implementation from outpatient unit to radiology unit in semen gresik hospital

Author :

  1. Mutiara Ayu Faradisa*1
  2. Thinni Nurul Rochmah*2
  1. Mahasiswa Fakultas Kesehatan Masyarakat
  2. Dosen Fakultas Kesehatan Masyarakat

Abstract :

ABSTRACT   The low visiting number in hospital’s unit are closely related to marketing activities, including internal marketing which consists of cross selling from other units. This study aims to analyze cross selling implementation from Outpatient Unit to Radiology Unit in Semen Gresik Hospital. This study was a cross sectional analytic design. Sample was taken by simple random sampling with sample size 25 respondents. Independent variables were marketing policy, employee commitment, perception, motivation, and readiness of cross selling. While dependent variable was cross selling implementation. Result showed that respondents had a high level of employee commitment by 96%, moderate level of cross selling perception by 60%, high level of cross selling motivation by 68%, moderate level of cross selling readiness by 56%. While cross selling implementation has moderate level by 64%.  The conclusion based on Spearman  correlation test, we had  a strong  correlation between  employee commitment, perceptions, motivation and cross selling implementation. While cross selling readiness and cross selling implementation showed a moderate level of correlation. Based on this study, Semen Gresik Hospital needs to make marketing policy about cross selling. The further study needs to be done in other factors which causes cross selling implementation.   Keywords: cross selling, employee commitment, marketing policies

Keyword :

cross selling, employee commitment, marketing policies,


References :

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Archive Article

Cover Media Content

Volume : 1 / No. : 3 / Pub. : 2013-03
  1. Analysis Of Patient Assessment And Perception On Dentistry Medical School’s Hospital Universitas Airlangga
  2. Clinic Management In Term Of Preparing Cooperation With Social Health Insurance Provider
  3. Performance Analysis Of Pediatric Ward Pamekasan General Hospitalusing Balanced Scorecard
  4. Job Satisfaction And Performance Of Nurse Based On Workload In Bhayangkara Hospital Lumajang
  5. Efforts In Increasing Universal Child Immunization (uci) Coverage Of Kalirungkut Primary Health Center Surabaya
  6. Determinants Factor Of Low Coverage In Health Serctor Minimum Service Standards Achievement Of Mojo Primary Health Care Surabaya
  7. Factors Affecting Obedience In Nursing Documentation Based On Milgram’s Theory
  8. Cross Selling Implementation From Outpatient Unit To Radiology Unit In Semen Gresik Hospital
  9. Penyebab Turnover Intention Pada Pegawai Instalasi Gizi Rumah Sakit Phc Surabaya
  10. Determinant Factor In Stagnant And Stockout Of Dry Food Inventory In Nutrition Unit Of Bhakti Dharma Husada General Hospital Surabaya

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