UNIVERSITAS AIRLANGGA



Detail Article

Jurnal Administrasi Kesehatan Indonesia

ISSN 23033592

Vol. 1 / No. 2 / Published : 2013-04

Order : 1, and page :108 - 119

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Original Article :

Purchasing decision of pregnant women in fourth visit antenatal care in puskesmas tembok dukuh

Author :

  1. Astari Marullyta*1
  2. Widodo J. Pudjirahardjo*2
  1. Departemen Administrasi dan Kebijakan Kesehatan FKM
  2. Departemen Administrasi dan Kebijakan Kesehatan FKM

Abstract :

Antenatal Care has important role in reducing the number of maternal illness and death. Low number of fourth visit in antenatal care (K4) indicates the weak effort in controlling high risk pregnancy. Based on consumer\’s buying decision process, this research aimed to analyze why fourth visit in antenatal care in Puskesmas Tembok Dukuh decrease. This is a crosssectional research with quantitative methods. 80 mothers who had given birth in March to June 2012 were participated. The questionnaires distributed to dig up mother\’s characteristics (demographic, socioeconomic, and psychographic) and their buying decision (buying process, purchasing decision, post-purchasing behavior). The results of this research are: (1) the major buying process were needs identification, information-searching and alternatives evaluation, (2) there was no difference between the self decision and other\’s decision-making, (3) most of them used previous health service for their fourth visit antenatal care, (4) the low support of psychographic about antenatal care, the unmet needs for antenatal care, no accurate information about antenatal place, type of action, and benefits of each action during antenatal care, and facilities are unsatisfactory were factors which contribute to the mother absent in fourth visit antenatal care, (5)generally post-purchasing behavior was good. //

Keyword :

Antenatal Care, buying, decision process,


References :

Adiyanta, S.,(2008) Teori pilihan rasional (rational choice theory): alternatif metode penjelasan dan pendekatan penelitian hukum empiris. Surabaya : Jurnal MMH, vol. 37, no. 2, 81-91.

Engel, J., Blackwell, R., & Miniard, P.,(2002) Perilaku Konsumen. Bandung: trans. FX Budiyanto, jilid 1 dan 2, edk 6 Bandung : Binarupa Aksara

Kasim, F.,(2007) Faktor-faktor yang Mempengaruhi Rendahnya Cakupan K4 Surabaya : Jurnal Kesehatan Masyarakat Vol. 6, No. 2.

Kotler, P., & Amstrong, G.,(2008) Prinsip-Prinsip Pemasaran Jakarta : Erlangga

Wiknjosastro, H.,(2005) Ilmu Kebidanan Jakarta : Yayasan Bina Pustaka Sarwono Prawirohardjo





Archive Article

Cover Media Content

Volume : 1 / No. : 2 / Pub. : 2013-02
  1. Purchasing Decision Of Pregnant Women In Fourth Visit Antenatal Care In Puskesmas Tembok Dukuh
  2. Customer Value Analysis Based On Customer Characteristic In Teeth Clinic Of Puskesmas Jemursari Surabaya
  3. Health Service Quality Based On Dabholkar Dimension At Ward Room Of Internal Disease
  4. Healthcare Budget Calculation Based On Capitation At Pg Krebet Baru Malang
  5. The Effect Of Brand Equity On People Selection In Muhammadiyah Surabaya Hospital Utilization
  6. The Impact Of Individual, Job And Organizational Factors On Job Satisfaction And Turnover Intentions Of Nurses
  7. Design Effort In Enhancing Childbirth Target Achievement Based On Maternal Expectations And Reality
  8. Cost Recovery Rate Optimization Based On Unit Cost Calculation Using Activity Based Costing Method
  9. Cause Analysis Of Outpatient Visits Decreasing Based On Service Quality Gaps Model
  10. Identification Of The Fulfilment Of Medical Record Incompleteness In The Inpatient Of Muhammadiyah Hospital Lamongan

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