UNIVERSITAS AIRLANGGA



Detail Article

Jurnal Penelitian Dinamika Sosial

ISSN 1411-6383

Vol. 7 / No. 2 / Published : 2008-08

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Original Article :

Iklan “obat kuat” (stimulan seksual) di media massa

Author :

  1. Yayan Sakti Suryandaru*1
  2. Liestianingsih D*2
  1. Dosen Fakultas Ilmu Sosial dan Ilmu Politik
  2. Dosen Fakultas Ilmu Sosial dan Ilmu Politik

Abstract :

This paper is based on a sexual stimulant research of advertising in mass media. The research uses content analysis research method by semiotic approach technics. The result of research is the image of sexual relation in sexual stimulant of advertising still show old values about sexual relation between men and woman. However, in another side there is an effort to deconstruktion old values of sexual relation. Beside that the construction equality of gender values which is built by gate keepers media in sexual stimulant of advertising still male- bias, streotipe, and haven’t equality of gender yet.

Keyword :

Stimulant sexual, advertising, mass media,


References :

Fairclough, Norman. ,(1995) Media Discourse. London : Edward Arnold





Archive Article

Cover Media Content

Volume : 7 / No. : 2 / Pub. : 2008-08
  1. Penerimaan Remaja Terhadap Wacana Pornografi Dalam Situs-situs Seks Di Media Online
  2. Citra Perempuan Islam Kontemporer: Representasi Perempuan Islam Dalam Sinetron Ramadhan
  3. Jalinan Kisah Anak-anak Pengemis Dalam Novel Ketikalampu Berwarna Merah Karya Hamsad Rangkuti
  4. Ideologi Patriarkhi Dalam Media Sebagai Ruang Publik: Analisis Terhadap Nara Sumber Perempuan Dalam Peliputan Berita Pilkada Surabaya
  5. Kajian Filologis Dan Kajian Pragmatik Serat Patiwinadi
  6. Iklan “obat Kuat” (stimulan Seksual) Di Media Massa
  7. Pencegahan Perselingkuhan Di Kalangan Keluarga Dalam Hikayat Bayan Budiman

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