Jurnal Palimpsest
ISSN 2086-0994
Vol. 3 / No. 1 / Published : 2011-11
Order : 7, and page :54 - 66
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Original Article :
E-commerce consumer behavior among adolescents urban (studies consumptive lifestyle and culture among youth perspective surabaya city of cultural studies)
Author :
- Hani' Atul Mufarida*1
- Departemen Ilmu Informasi dan Perpustakaan, FISIP, Universitas Airlangga
Abstract :
The development of information technology particularly the internet has been able to store, disseminate information to all corners of the virtual community. The development of information technology has changed consumer behavior in terms of real markets to shop from the virtual marketplace. Cultural transformation of this spending is heavily influenced by the increasing use of Internet among the public, especially teens. Use of E-commerce as a shopping medium is driven by the frequent appearance of ads on social networking sites and peergroup urban youth. Shopping on E-commerce made as a teenager urban lifestyle where shopping on E-commerce made an effort to own existence and identity of urban youth, the lifestyle does not stop any of this media has been able to make the urban youth consumer applies because it looks interesting, sophisticated, can accessible from anywhere and use the easy payment system via credit card and transfer.ada cause adolescents increasingly consumerist. Qualitative studies in this study tried to uncover the meaning behind the teenager ja urban consumer behavior in shopping on E-commerce, shopping in this text merupakann culture. The study uses the perspective of Cultural Studies, which means trying to understand the scope of this text in lifestyle and consumer culture that developed in urban society. This study result three of the first buyer typology is Shopaholic Symbolic, tends to be influenced by advertising, friends, peergroup, Tend to perform behaviors that lead to maintaining the existence of self (identity formation that differentiates it from others), be a trendsetter danc tend to buy goods and symbolic behave devian (deviant), whereas Reality shopaholic Tends not affected by external parties (advertising, friends, peergroup), tends to be used as a means of subsistence, and tends to buy charcoal based on use-value goods, behave reasonably.
Keyword :
consumer behavior, lifestyle, e-commerce, Cultural studies, Symbolic Shopaholic, Shopaholic and Reality,
References :
Ben Agger,(2003) Teori Sosial Kritis, Kritik, Penerapan dan Implikasinya Yogyakarta : Kreasi Wacana
Archive Article
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 Volume : 3 / No. : 1 / Pub. : 2011-11 |
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