UNIVERSITAS AIRLANGGA



Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 11 / No. 1 / Published : 2013-01

Order : 2, and page :6 - 10

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Original Article :

the relationship between service convenience and behaviour in post-maternity care utilization

Author :

  1. BIMANTARA*1
  2. DJAZULY CHALIDYANTO*2
  1. Mahasiswa Pasca Sarjana
  2. Dosen Fakultas Kesehatan Masyarakat

Abstract :

Mother and Child Hospital (RSIA) Muslimat Jombangis one of hospitals located inJombang which has duties  and functions to provide professionals health care. During its development, BOR of RSIA Muslimat Jombang decreased from the years  2009-2011. This study  aims to analyzes the relationship  between service convenience and behavior  inpost- maternity care utilizationin order to make  appropriate  recommendations.This is an observational study.  The population in this research were  the normal maternity  and  caesar section using  inpatient  servicesin the maternity  room  of RSIA Muslimat Jombang at the time ofthe study. The sample for this study was selected by accidental sample technique. The data obtained were  analyzed through  spearman corelation  test.  The spearman correlation  test  showed that there  are relationship  among decision convenience (p =0.019), access convenience (p =0.043), transaction  convenience (p = 0.013),  benefit  convenience (p = 0.005) and Post benefit  convenience (p = 0.007) with the behavior  of post-maternal care  utilizationin the maternal  room  of RSIA Muslimat  Jombang. Recommendation which  was  obtained based on the results  of the FGD RSIA Muslimat Jombang management is to approach the insurance company to provide  the latest service information  available at RSIA Muslimat  Jombang, making  ATM payment system or an online buyer  to improve transaction  convenience, and using  the website as well as dissemination of information including the tariffs.

Keyword :

service convenience, behaviour post-maternity care utilization,


References :

Berry, L.L., Seiders dan Grewal,(2002) Understanding Service Convenience New Delhi : Journal of Marketing

Setiadi, Nugroho J,(2003) Perilaku Konsumen: Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran Jakarta : Kencana

Supriyanto, S & Ernawaty,(2010) Pemasaran Industri Jasa Kesehatan Yogyakarta : Andi

Seiders, K., Voss, G., Godfrey, A. and Grewal, D,(2007) ‘SERVCON: Development and Validation of a Multi-dimensional Service Scale’ Ruston : Journal of the Academy of MarketingScience





Archive Article

Cover Media Content

Volume : 11 / No. : 1 / Pub. : 2013-01
  1. Recommendation On Nursing Staff Job Rotation System At Sidoarjo Delta Surya Hospital
  2. The Relationship Between Service Convenience And Behaviour In Post-maternity Care Utilization
  3. The Effort In Increasing Out-patients Visits At Dental Clinic Using Marketing 3.0 Approach
  4. Performance Improvement Through Increased Job Satisfaction And Organizational Citizenship Medical Employee
  5. Organizational Citizenship Behavior Development To Improve Puskesmas Performance
  6. Strategy To Increase The Antenatal Care Visitation
  7. Softskills Development Strategy Of Doctors And Nurses To Performance Improvement In Karangasem General Hospital Bali
  8. Recommendation On Decreasing The Employee’s Turnover Rate Using The Analysis Of Pushing And Pulling Factors
  9. Marketing Mix Based On Marketing Strategy And Matrix Of Boston Consulting Group
  10. Recommendation On Building Loyalty Based On Experiential Marketing Of Dental Clinic Customers

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