Allusion
ISSN 2301-5829
Vol. 4 / No. 1 / Published : 2015-02
Order : 7, and page :57 - 62
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Original Article :
A celebrification of celebgram on instagram: a case study of @shireeenz
Author :
- Lailatul Maghfiroh*1
- Nurul Fitri Hapsari*2
- Mahasiswa Fakultas Ilmu Budaya
- Mahasiswa Fakultas Ilmu Budaya
Abstract :
Celebrification becomes something usual in everyday life after the emergence of online media. With the emergence and rapid development of social network, celebrification now can be practiced by everyone. In this study, the writer aimed to examine how celebrification process is achieved by a DIY celebrity on Instagram. The writer used a DIY celebrity on Instagram named Sukainah Shirin Al-Athrus or @shireeenz. The writer used qualitative method to examine the issue in this study. To analyse the process of celebrification of @shireeenz, the writer used the concept of online self-presentation techniques. The writer discovered that Shirin promoted many social networks and used tagging and hash tags on her Instagram account. She also used comments, private chat group, and held meet and greet events to maintain the feeling of closeness and intimacy with the followers. The characteristics of media convergence possessed by Instagram support Shirin in successfully applying self-branding. The writer also found that in elevating her social status from an ordinary people to a celebrity, Shirin exhibited her closeness with famous fashion bloggers, designers, other celebgrams, and the real celebrities. The success of Shirin’s celebrification cannot be separated from the fact that muslimah children in Indonesia actually do not have any perfect figures in fashion and celebrity world. Therefore, the appearance of Shirin is able to fulfill this empty slot in fashion and celebrity world in Indonesia. The writer argued that this success is a sign of the social changes in celebrity culture when Instagram as a social media is able to produce a DIY celebrity who is also consumed by mainstream media.
Keyword :
celebgram, celebrification, diy celebrity, instagram, techniques of online self-presentation. ,
References :
Colapinto, C., and Benecchi, E.,(2014) The Presentation of Celebrity Personas in Everyday Twittering: Managing Online Reputations Throughout a Communication Crisis 36((2)), 219-233. : Media, Culture, and Society
Alper, M.,(2014) War on Instagram: Framing Conflict Photojournalism with Mobile Photography Apps 16(8), 1233–1248 : Journal of New Media and Society
Creswell, J. F.,(2009) Qualitative Procedures. In J. F. Creswell, Research Design Qualitative, Quantitative, and Mixed Methods Approaches (pp. 200-227) California : SAGE Publications, Inc.
Muktiono, D. I.,(2013) Celebrity Status in RCTI’s Idola Cilik: The Consumption of the Popular Media by Indonesian Children Mozaik vol 13 no 2, pp. 126-135 : Fakultas Ilmu Budaya Universitas Airlangga
Rojek, C,(2004) Celebrity London : Reaktion Books.
Archive Article
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 Volume : 4 / No. : 1 / Pub. : 2015-02 |
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