UNIVERSITAS AIRLANGGA



Detail Article

Allusion

ISSN 2301-5829

Vol. 5 / No. 1 / Published : 2016-02

Order : 8, and page :65 - 73

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Original Article :

Male university students’ perceptions toward the representation of masculinity in “l-men gain mass” commercial (albern sultan version)

Author :

  1. Septian Bayu Perdana *1
  2. Dadung Ibnu Muktiono*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

Referring to the ideal concepts of masculinities in Indonesia, this article was written to open people’s minds that masculinities are not always related to physical appearances of males. The aim of the study is to find out any different perceptions, either from male students in Airlangga University and from outside of Airlangga University, about the construction of masculinity in “L-Men Gain Mass” commercial. In this research, the writer used a qualitative method by interviewing fifteen male university students to gain their perceptions about the elements of masculinities in the “L-Men Gain Mass” commercial. The writer interviewed them in Universitas Airlangga and interpreted the results by using Connell’s Hegemonic Masculinity supported by masculinity in sports. The writer finds that perceptions of masculinities in “L-Men Gain Mass” commercial is different among male university students in Surabaya because of their differences in interpreting masculinities and male’s physical appearances. Masculinity is understood differently based on different social group and different culture. Being muscular is not the only ideal concept of masculinity because masculinity is relative according to different social group, especially in the university environment. 

Keyword :

male students, masculinity, perceptions, representation,


References :

Arnett, Jeffrey Jensen,(2000) Emerging Adulthood: A Theory of Development From the Late Teens Through the Twenties 472-473 : American Psychologist

Karin Wall, Sofia Aboim and Sofia Marinho,(2007) Fatherhood, Family and Work in Men's Lives: Negotiating New and Old Masculinities - : Recherches: Sociologiques et Anthropologiques

Whannel, Garry,(2002) Media Sport Stars: Masculinities and moralities - : London : Routledge





Archive Article

Cover Media Content

Volume : 5 / No. : 1 / Pub. : 2016-08
  1. Audience Responses On Indonesian Idol Talent Show
  2. Sublimation Of Charlie In Stephen Chbosky’s The Perks Of Being A Wallflower
  3. The Portrayal Of Beauty Myth In Me Vs. High Heels Film By Pingkan Utari
  4. The Trusted Might Become The Traitor: A New Critic Reading Of Agatha Christie’s Detective Story Black Coffee
  5. The Concept Of Courage Shown In Lois Lowry’s Number The Stars Through The Use Of Characterization And Setting
  6. The Representation Of African Americans In I Am Legend And World War Z
  7. The Commodification Of Islam In Ustadz Yusuf Mansur’s Product Advertisement Posted On Yusuf Mansur’s Facebook Fanpage
  8. Male University Students’ Perceptions Toward The Representation Of Masculinity In “l-men Gain Mass” Commercial (albern Sultan Version)
  9. Participatory Culture By Lord Of The Rings Fans: Defining And Perceiving New Zealand In Lotr Movie Trilogy
  10. The Discourse Of Cannabis Represented By Lingkar Ganja Nusantara (lgn) In Twitter Account @legalisasiganja

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