UNIVERSITAS AIRLANGGA



Detail Article

Allusion

ISSN 2301-5829

Vol. 4 / No. 2 / Published : 2015-08

Order : 8, and page :77 - 93

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Original Article :

The representation of woman rider as a role model in traffic rules dissemination through satlantas’s banner in surabaya: a semiotic analysis

Author :

  1. Debby Febrian Indrias*1
  2. Gesang Manggala Nugraha Putra*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

It is common to hear woman’s stereotype notion given by society as a bad rider in the street. However, woman rider today seems to be more appreciated and respected since many of traffic rules dissemination programs held by some institutions also invite woman to participate and choose them as role model. This study aims to discover the representation of woman rider as role model in traffic rules dissemination banner YANG CANTIK PAKAI LAJUR KIRI and YANG SAYANG IBU PAKAI LAJUR KIRI published by Satlantas Surabaya, a division of Surabaya Municipal Police Force that organizes the traffic rules in Surabaya. By applying semiotic method of Roland Barthes, this study considers those banners as the main analysis. Under the theory of beauty myth by Naomi Wolf, it will be unveiled whether the portrayal of woman rider in both banners upraises woman’s position or just subordinates it. The result shows that woman rider still holds her stereotype and inferiority even though she is depicted as role model. Moreover, she tends to accept those in order to show her existence in the banner. This study then concludes that media today is still involved in maintaining patriarchal system. 

Keyword :

beauty myth, traffic rules, semiotics, gender stereotype ,


References :

Hooks, B.,(2000) Feminism is for Everybody Cambridge : South End Press.





Archive Article

Cover Media Content

Volume : 4 / No. : 2 / Pub. : 2015-08
  1. Deconstructing The Portrayals Of Adults’ Superiority Towards Children In The Society In Orson Scott Card’s Ender’s Game
  2. The Representation Of Indonesia’s Beauty In Miss World 2013 Advertisement: A Semiotic Study
  3. Gender Representation In Golkar Political Advertisement Version “kesaktian Angka 5, Golkar Pilihannya”: Sara Mills’ Discourse Analysis
  4. The Representation Of Masculinity In Mama Lemon Advertisement Supermarket Version
  5. Melinda’s Struggle To Overcome Her Sexual Abuse Trauma In Laurie Halse Anderson’s Speak: A New Criticism Study
  6. Negotiating Biracial Identity As The Effect Of Double Consciousness In Durrow’s The Girl Who Fell From The Sky
  7. The Representation Of Female Lead Characters (ravenna And Snow White) In Snow White And The Huntsman Film
  8. The Representation Of Woman Rider As A Role Model In Traffic Rules Dissemination Through Satlantas’s Banner In Surabaya: A Semiotic Analysis
  9. Bonnie Castle’s Anxiety Disorder That Leads To Identity Crisis As Portrayed In William Irish’s Waltz Into Darkness
  10. A Construction Of Masculinity In Slickboy Deluxe Pomade Advertisements: A Semiotics Analyisis

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