UNIVERSITAS AIRLANGGA



Detail Article

Anglicist

ISSN 2301-5837

Vol. 4 / No. 1 / Published : 2015-02

Order : 1, and page :1 - 10

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Original Article :

Language attitude of arab indonesian merchants in ampel towards customers speaking javanese and madurese

Author :

  1. Amirah Arby Hadi*1
  2. Ema Faiza*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

This study investigates the attitude of Arab Indonesian merchants in Ampel toward their customers from different ethnics, who speak Javanese and Madurese. Customers speaking Javanese and Madurese interact with the merchants by using vernacular languages. As a result, the merchants are required to accommodate their customers’ speech. Interestingly, attitudes towards both frequently spoken local languages, i.e. Javanese and Madurese are somewhat different. In addition, the reasons why Arab Indonesian merchants have those attitudes toward the languages are also necessarily used to answer the research question. In analysing the data, the qualitative approach is applied by using a direct question method followed by classifying the data based on integrative or instrumental motives. This process of analysis is expected to reveal the merchants’ language attitude towards two vernaculars, Javanese and Madurese, to which they use them as a means of communication in their trading activities. From the study, it is found that there is a tendency that Arab Indonesian merchants have positive attitude toward Javanese and Madurese languages based on the instrumental and integrative motives. Arab Indonesian merchants consider that Javanese is one part of their culture, so they automatically respect it. For them, Javanese language is also full of advantage. The merchants realize that Javanese language has an important role in trading activity because they live in East Java and most of the customers usually use Javanese language. The merchants think that Madurese language also important to support their business. There are many customers who use Madurese in trading activity so that speaking Madurese language may gain more advantage while doing the bargain. Therefore, those two languages help them to communicate and get closer to the customers.

Keyword :

language attitude, vernacular languages, instrumental motive, integrative motive,


References :

Noertjahyanto, M. C.,(2001) The Grammatical Structure of the Register of Football Commentators Surabaya : Universitas Kristen Petra





Archive Article

Cover Media Content

Volume : 4 / No. : 1 / Pub. : 2015-02
  1. Language Attitude Of Arab Indonesian Merchants In Ampel Towards Customers Speaking Javanese And Madurese
  2. “why Has Coverage Of The Royal Baby Been Like New Screen Saver Of The Whole Last Week?”: Ideological Construction Of The Royal Birth News In The Daily Show With Jon Stewart
  3. The Lexical Differences In The Javanese Varieties Spoken By People In The Western And Eastern Parts Of Blitar Regency
  4. The Quantity And Quality Of Working And Non-working Mothers’ Speech To Their 2-3 Year Old Children In Kediri
  5. Impoliteness In Simon Cowell’s Utterances In “the X-factor Usa” Reality Show
  6. A Study Of Apology Strategies Used By Customer Service Officers In Telkomsel Surabaya
  7. Passive Construction In The Utterances Produced By 3–year-old Javanese Identical Twin Children
  8. The Register Of Football Commentators In Champions League Final 2012

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