Indonesian Journal of Social Sciences
ISSN 1978-760X
Vol. 11 / No. 1 / Published : 2019-01
Order : 3, and page :12 - 15
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Original Article :
The implementation of mahabharata series values by nu muslimat
Author :
- Mutiara Hany Hamdiyah*1
- Department of Sociology Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya
Abstract :
The emergence of 'Bollylovers' and fans of Indian songs is a phenomenon which conducted this research and we need further study about this. The Mahabharata serial values conduct this research especially the NU Muslimat members. This research uses qualitative method and interactionist approach. This study also uses observation, documentation, in-depth interviews for data collection technique. In addition, this paper uses data analysis technique using interactive model data analysis developed by by Miles and Huberman. The result of the study shows that NU Muslimat members apply the values in the Mahabharata Series. This result shows that the values in the Mahabharata Series have a role in the actions taken by NU Muslimat members.
Keyword :
perception, mothers of Muslimat NU, Mahabharata Series,
References :
Koetler P,(2002) Manajemen Pemasaran: Analisis Perencanaan Implementasi dan Kontrol, Jilid I Jakarta : PT Prenhallindo
Mulyana D,(2010) Metodologi Penelitian Kualitatif Bandung : PT Remaja Rosdakarya
Sugiyono,(2009) Metode Penelitian Kuantitatif Kualitatif dan R & D Bandung : Alfabeta
Tjiptono F,(2002) Strategi Pemasaran Yogyakarta : Penerbit Andi
Archive Article
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 Volume : 11 / No. : 1 / Pub. : 2019-01 |
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