Jurnal Hubungan Internasional
ISSN 1411-9729
Vol. 8 / No. 2 / Published : 2015-10
Order : 6, and page :81 - 97
Related with : Scholar Yahoo! Bing
Original Article :
Collaboration strategy dalam implementasi corporate social responsibility (csr): studi kasus aqua danone klaten
Author :
- Qurratie Zain*1
- Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
The development of Multinational Corporations (MNCs) has made many changes in economy. On the other hand, new problems arise and lead to disparities increasing that felt by the public as the advance of a multinational company in the region. In this paper, the author presents a case study of the fruitfulness of Aqua Danone as a company in Klaten on addressing the imbalances that occur in society as a result of the production process. The development of implementation of corporate social responsibility (CSR) using collaboration strategy is chosen as a right steps to resolve the disparities. This is a form of realization of CSR in cooperation with several organizations and relevant NGOs. CSR programs with the collaboration strategy can also develop the company to focus on the development of civil society in a sustainable manner.
Keyword :
Multinational Corporations, Corporate Social Responsibility, collaboration strategy, Aqua Danone, Klaten,
References :
Azheri, Busyra,(2012) Corporate Social Responsibility, dari Voluntary Menjadi Mandatory Jakarta : Raja Grafindo Persada
Bhagwati, Jagdish,(2004) “Corporations: Predatory or Beneficial?”, dalam In Defense of Globalization. hlm. 162-195 Oxford : Oxford University Press
Dicken, Peter,(1992) Global Shift : The Internationalisation of Economic Activity New York : SAGE
Hermawan, P. Yulius,(2007) Transformasi dalam Studi Hubungan International Yogyakarta : Graha Ilmu
Marshall, E. M.,(1995) Transforming The Way We Work: The Power of the Collaborative Workplace New York : American Management Assosiation
Archive Article
| Cover Media | Content |
|---|---|
 Volume : 8 / No. : 2 / Pub. : 2015-10 |
|
